Guides for the Household Furniture Industry Promulgated December 21, 1973 Effective March 21, 1974
Guides for the Household Furniture Industry as hereinafter set forth were adopted by the Commission to afford guidance as to the legal requirements applicable to the practices of this industry in the interest of protecting the public and effecting more widespread and equitable observance of the laws administered by the Commission. Proceedings to establish these Guides were instituted by the Commission. Proposed Guides were released to afford interested or affected parties an opportunity to present to the Commission their views, suggestions, objections or other information concerning the proposed Guides. After full consideration of all comments received, and other pertinent information, the Commission adopted the Guides in their present form. These Guides constitute a revision of, and supersede, the Trade Practice Rules for the Household Furniture Industry promulgated December 18, 1963; Numerous changes embodying clarifications of applicable provisions of laws administered by the Commission have been made. While it is not practicable to give an all-inclusive list of situations when affirmative disclosures may be required in advertising and labeling of industry products, and while it is not feasible to give a complete list of unobjectionable references or representations with respect to construction, composition or appearance of the industry products, an effort has been made to provide members of the industry with a sufficient number of examples to afford them meaningful guidance in the conduct of their affairs so they may avoid legal difficulties. Provisions of these Guides which pertain to the use of certain terminology to describe industry products or materials used should not be construed as approval of claims made for any product or material, or as an expression or implication of the Commission's opinion respecting the comparative merits of industry products, methods of construction or materials used. These provisions of the Guides are intended to insure that the prospective purchaser is not misled by the appearance of the product, or by descriptions, depictions, designations or representations concerning it in advertising, labeling or other promotional materials, into thinking that the product is different from that which is actually offered. Also, these Guides provide that representations concerning (1) tests made on, and (2) performance characteristics of upholstery fabrics have a "reasonable basis" in fact; and the Commission may require documentation from advertisers to substantiate such representations (see Guides 5(d) and (e) and the NOTE thereafter). While the Guides are interpretive of laws administered by the Commission, and thus are advisory in nature, proceedings to enforce the requirements of law as explained in the Guides may be brought under the Federal Trade Commission Act (15 U.S.C. Secs. 41-58) which, briefly stated, makes it illegal for one to engage in "unfair methods of competition in commerce and unfair or deceptive acts or practices in commerce", as "commerce" is defined therein. Provisions of outstanding Cease and Desist Orders, Stipulations or Assurances of Voluntary Compliance pertaining to subject matter covered by these Guides will not be construed by the Commission as prohibiting or requiring more than the applicable provisions of these Guides. Inquiries and requests for copies of the Guides should be directed to the Consumer Response Center, Federal Trade Commission, 600 Pennsylvania Ave., NW, Washington, D.C. 20580. THE GUIDES Industry member: Any person, firm, corporation or organization engaged in the manufacture, offering for sale, sale or distribution of industry products as such products are hereinafter defined. Industry products: Articles of utility, convenience or decoration which are suitable for use as furniture in a house, apartment, or other dwelling place. Such articles include, but are not limited to, all kinds and types of chairs, tables, cabinets, desks, sofas, bedsteads, chests and mirror frames. The following products, covered by sets of trade practice rules heretofore promulgated, are not to be considered as coming within the purview of this definition: bed mattresses, bedsprings, metal cots, cedar chests, mirror glass, musical instruments, radio and television receiving sets and Venetian blinds. Also excluded from the purview of these Guides are pictures, lamps, clocks, rugs, draperies as well as appliances and fixtures such as refrigerators and air conditioners. Exposed surfaces: Those parts and surfaces exposed to view when furniture is placed in the generally accepted position for use. Included in this definition are visible backs of such items of furniture as open bookcases, hutches, etc. GUIDE 1 AVOIDING DECEPTION AND MAKING DISCLOSURES (a) In general. Industry members should not sell, offer for sale, or distribute any industry product under any representation or circumstance, including failure to disclose material facts, that has the capacity and tendency or effect of misleading or deceiving purchasers or prospective purchasers with respect to its utility, construction, composition, durability, design, style, quality, quantity or number of items, model, origin, manufacture, price, grade, or in any other material respect. (b) Affirmative disclosures. Material facts concerning merchandise which, if known to prospective purchasers, would influence their decision of whether or not to purchase should be disclosed. This includes situations where deception may result from the appearance alone which, in the absence of affirmative disclosures, could have the capacity and tendency or effect of misleading or deceiving For example, veneered construction, use of plastic with simulated wood appearance, use of materials or products that simulate other materials or products used in the manufacture of furniture, or use of simulated finish or grain design, are considered to be material facts and a failure to disclose such information may be an unfair trade practice violative of Section 5 of the Federal Trade Commission Act.
(c) Illustrative examples of affirmative disclosure of composition or appearance. The following examples are among those which, if factually correct, will meet the provisions of this Guide with respect to affirmative disclosures:
(d) Removal of tags or labels. Members of the industry should not:
GUIDE 2 DESCRIBING WOOD AND WOOD IMITATIONS. (a) Solid wood construction. Industry members should not use unqualified wood names to describe furniture unless all of the exposed surfaces are constructed of solid wood of the type named. If more than one type of solid wood is used and one of the woods is named, then all of the principal woods should be disclosed, or the extent of the use of the wood named should be indicated. In lieu of naming the specific woods, a general designation of the type of wood, such as "hardwood" or "softwood" may be used. For example, the following representations, if factually correct, will be acceptable: "solid maple", "solid African mahogany", "walnut and pecan", "solid oak fronts", "walnut", "maple and other selected hardwoods", "fine hardwoods" and "selected hardwoods". (b) Wood veneers. (1) When the exposed surfaces of furniture are of veneered and solid construction, and wood names are used to describe such furniture, the wood names should be qualified to disclose the fact of veneered construction. For example, "walnut solids and veneers" or "mahogany veneered construction" may be used when all the exposed surfaces of furniture are constructed of solid and veneered wood of the type named. When such terms as "walnut veneered construction" or "oak veneered construction" are used, it is understood that the exposed solid parts are composed of the same wood.
(c) Wood products. Wood names or names suggesting wood should not be used to refer to materials which, while produced from wood particles or fibers, do not possess a natural wood growth structure. Such materials, however, may be referred to by their generally accepted names, if otherwise nondeceptive, such as "hardboard", "particleboard", "chipcore" or "fiberboard", or may be referred to as "wood products". (d) Color or grain design finish. When wood names are used merely to describe a color of a stain finish and/or grain design or other simulated finish applied to the exposed surfaces of furniture that is composed of something other than solid wood of the types named, it must be made clear that the wood names are merely descriptive of the color and/or grain design or other simulated finish. Terms such as "walnut finish" or "fruitwood finish" will not suffice. However, terms such as "walnut color", "fruitwood stain finish", "maple finish on birch solids and veneers", "walnut finish on walnut veneers and selected solid hardwoods", "cherry grained maple drawer fronts", "walnut finish plastic top" or "maple stained hardwoods" will be considered acceptable when factually correct and in contexts otherwise nondeceptive. (e) Materials simulating wood. No wood names should be used to describe any materials simulating wood without disclosures making it clear that the wood names used are merely descriptive of the color and/or grain design or other simulated finish; nor should any trade names or coined names be employed which may suggest that such materials are some kind of wood. Industry members should not use any direct or indirect representation concerning the identity of the wood in industry products that is false or likely to mislead purchasers as to the actual wood composition. (a) Walnut. The unqualified term "walnut" should not be used to describe wood other than genuine solid walnut (genus Juglans). The term "black walnut" should be applied only to the species Juglans nigra. (b) Mahogany. (1) The unqualified term "mahogany" should not be used to describe wood other than genuine solid mahogany (genus Swietenia of the Meliaceae family). The woods of genus Swietenia may be described by the term "mahogany" with or without a prefix designating the country or region of its origin, such as "Honduras mahogany", "Costa Rican mahogany", "Brazilian mahogany" or "Mexican mahogany".
(c) Maple. The terms "hard maple", "rock maple", "bird's-eye maple", "Northern maple" or other terms of similar nature should not be used to describe woods other than those known under the lumber trade names of Black Maple (Acer nigrum) and Sugar Maple (Acer saccharum). Note: Nothing in this Guide should be construed as prohibiting the nondeceptive use of wood names to describe the color, stain, simulated finish or appearance of industry products, provided that appropriate qualifications are made in accordance with provisions in Guide 2(d). GUIDE 4 LEATHER AND LEATHER IMITATIONS. (a) Members of the industry should not make any direct or indirect representation concerning furniture or parts thereof covered with leather, or other material which simulates leather, which is false or misleading. (b) Practices which should not be used under this Guide include, but are not limited to, the use of any trade name, coined name, trademark,1 or other word or term, or any depiction or device, which could have the capacity and tendency or effect of misleading prospective purchasers into believing that furniture is covered in whole or in part with the skin or hide of an animal, or that the covering of furniture is leather, top grain leather, or split leather, when such is not the case. When a furniture covering is made from ground, shredded, pulverized or powdered leather, industry members should affirmatively disclose, in a manner provided for under Guide 1, either the true composition thereof, or the fact that it is not leather. (c) In the case of non-leather material having the appearance of leather, industry members should conspicuously disclose facts concerning the composition thereof either by identifying the composition of the product (e.g., "vinyl covering", "fabric-backed vinyl", "upholstered in plastic") or by a disclosure that the product is not leather (e.g., "imitation leather", "not leather"), as provided for under Guide 1. (a) In connection with the sale of furniture, members of the industry should not use any direct or indirect representation concerning the outer covering thereof which:
(b) When (if) any identifying reference is made in advertising to an outer covering made of a mixture of different kinds of fibers, each constituent fiber present in substantial quantity (at least 5%) should be designated in the order of its predominance by weight (e.g., "cotton and nylon") in a manner provided for in Guide 1. If a fiber so designated is not present in a substantial quantity (less than 5%) the percentage thereof should be stated (e.g., "cotton, rayon, 3% nylon"). (c) When (if) any identifying reference is made on a tag or label to an outer covering made of a mixture of different kinds of fibers, each and every kind of fiber present in such outer covering should be identified by showing the fiber content with percentages of the respective fibers in order of their predominance by weight (e.g., "55% Cotton, 45% Rayon"). In the case of pile fabrics, identification of the fiber content should be made on a tag or label by stating:
(d) No representation should be made, directly or by implication, that an upholstery fabric has been tested unless:
(e) No direct or indirect representation should be made concerning any performance characteristic of any upholstery fabric unless at the time such representation is made the advertiser has in his possession a reasonable basis therefor, which may consist of competent scientific tests and/or other appropriate substantiating materials. (Note: On demand by the Commission, any advertiser who makes representations concerning tests or performance characteristics of fabrics should submit documentation of such tests, studies, and other data (as he had in his possession prior to the time the claims were made) which purport to substantiate the truth of such representations. Accurate records of all such documentation should he maintained for three years from the date such representations were last disseminated.) GUIDE 6 STUFFING (INCLUDING FILLING, PADDING, ETC.). Members of the industry should not make any direct or indirect representation relating to the stuffing of furniture which: (a) is false (e.g., describing cotton stuffing as "wool", or urethane foam as "latex foam rubber"): or (b) has the capacity and tendency or effect of deceiving or misleading (e.g., by telling a half-truth, such as describing shredded or flaked foam rubber stuffing as "foam rubber" without disclosing, in a manner provided for under Guide 1, that it is shredded or flaked, or describing any non-latex foam cushion as "foam" without disclosing the kind of foam used, such as "urethane foam").
(Note: This Guide is promulgated under the Federal Trade Commission Act for the purposes of interpreting requirements of such Act and to assist in the general enforcement of the Act. The Guide is not to be construed as relieving industry members from full compliance with applicable State and local legal requirements.) GUIDE 7 ORIGIN AND STYLE OF FURNITURE. (a) Industry members should not make any direct or indirect representation which is false or likely to deceive prospective purchasers of furniture as to its origin, either domestic or foreign. For example:
(b) In connection with the sale of furniture of foreign manufacture, members of the industry should clearly and conspicuously disclose the foreign country of origin, when the failure to make such disclosure has the capacity and tendency or effect of deceiving purchasers of such products. The disclosure of foreign origin, when required, should be in the form of a legible marking, stamping, or labeling on the outside of the furniture, and shall be of such size, conspicuousness and degree of permanency, as to be and remain noticeable and legible upon casual inspection until consumer purchase. GUIDE 8 DECEPTION AS TO BEING "NEW". (a) Industry members should not make any direct or indirect representation that an industry product is new unless such product has not been used and is composed entirely of unused materials and parts. (b) In connection with the sale of furniture which has the appearance of being new but which contains used materials or parts, such as springs, latex foam rubber stuffing, or hardware, members of the industry should conspicuously disclose, in a manner provided for in Guide 1, such fact (e.g., "cushions made from reused shredded latex foam rubber"). (Note: See also Guide 9.) GUIDE 9 MISUSE OF THE TERMS "FLOOR SAMPLE", "DISCONTINUED MODEL", ETC. (a) Representations that furniture is a "floor sample", "demonstration piece", etc., should not be used to describe "trade-in", repossessed, rented or any furniture except that displayed for inspection by prospective purchasers at the place of sale for the purpose of determining their preference and its suitability for their use. (b) Furniture should not be described as "discontinued" or "discontinued model" unless the manufacturer has in fact discontinued its manufacture or the industry member offering it for sale will discontinue offering it entirely after clearance of his existing inventories of furniture so described. GUIDE 10 PASSING OFF THROUGH IMITATION OR SIMULATION OF TRADEMARKS, TRADE NAMES, ETC. Members of the industry should not mislead or deceive purchasers by passing off the products of one industry member as and for those of another through the imitation or simulation of trademarks, trade names, brands, or labels. GUIDE 11 MISREPRESENTATION AS TO CHARACTER OF BUSINESS. Members of the industry should not represent, directly or by implication, in advertising or otherwise, that they produce or manufacture products of the industry, or that they own or control a factory making such products, when such is not the fact, or that they are a manufacturer, wholesale distributor or a wholesaler when such is not the fact, or in any other manner misrepresent the character, extent, or type of their business. Members of the industry should not give, or offer to give, or permit or cause to be given, directly or indirectly, money or anything of value to agents, employees, or representatives of customers or prospective customers, or to agents, employees, or representatives of competitors' customers or prospective customers, without the knowledge of their employers or principals, as an inducement to influence their employers or principals to purchase or contract to purchase products manufactured or sold by such industry member or the maker of such gift or offer, or to influence such employers or principals to refrain from dealing in the products of competitors or from dealing or contracting to deal with competitors. OTHER GUIDES APPLICABLE TO THIS INDUSTRY The Commission has adopted Guides Against Deceptive Pricing, Guides Against Deceptive Advertising of Guarantees, and Guides Against Bait Advertising, all of which have general application and furnish additional guidance for members of the Household Furniture Industry. Members of this industry should comply with those Guides, copies of which are available upon request. Requests for copies of guides should be directed to the Consumer Response Center, Federal Trade Commission, 600 Pennsylvania Ave., NW, Washington, D.C. 20580. Or visit the FTC's web site at www.ftc.gov.
|