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Red Flag
Red Flag Bogus Claims
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Did you know...
Ads for Weight Loss Products promising dubious outcomes still appear regularly in mainstream media.


Did you know ...
Ads for Weight Loss Products promising dubious outcomes still appear regularly in mainstream media.

Misleading weight loss advertising is everywhere, preying on consumers desperate for an easy solution. But claims for diet products that promise weight loss without sacrifice or effort are bogus and, in some cases, dangerous.

That’s why we’re asking for your help. The extra moment you take to review a weight loss claim is important for several reasons.

  • It can protect your company from being known as one that promotes rip-offs. Running false claims can hurt your credibility and harm your audience.
  • It can prevent your department from getting cheated by the companies or individuals that make these false claims because there’s a good chance they won’t pay their bills.
  • Effective ad clearance standards reduce the damaging effects of advertising fraud on American consumers and commerce.

In the False Claims section of this Web site, you will find examples of false ads. When you spot claims like these, take a moment to Red Flag them, and pass them along to the appropriate person in your organization.

By Red Flagging false claims, your company can stop these bogus claims before they injure consumers.


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