Misleading weight loss advertising
is everywhere, preying on consumers desperate for an easy solution. But
for diet products that promise weight loss without sacrifice or effort
are bogus and, in some cases, dangerous.
That’s why we’re asking for your help. The extra moment you
take to review a weight loss claim is important for several reasons.
- It can protect your company from being known as one
that promotes rip-offs. Running false claims can hurt your credibility
and harm your audience.
- It can prevent your department from getting cheated
by the companies or individuals that make these false claims because
there’s a good chance they won’t pay their bills.
- Effective ad clearance standards reduce the damaging
effects of advertising fraud on American consumers and commerce.
In the False Claims section of this Web site, you will find examples of false
ads. When you spot claims like these,
take a moment to Red Flag them,
and pass them along to the appropriate person in your organization.
By Red Flagging false claims, your company can stop these bogus claims before they injure consumers.