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Conference on Preventing
Fraudulent Advertising
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Introduction
The Federal Trade Commission, the Food and Drug
Administration, the National Association of Attorneys
General, and the American Association of Advertising
Agencies sponsored a one-day national media seminar on
April 21, 1995, to focus on the media's role in
preventing fraudulent advertising.
The conference brought together representatives from
federal and state law enforcement agencies and broadcast
and print media to discuss various approaches to
advertising clearance and to share techniques for
minimizing the amount of fraudulent, deceptive, or
unsubstantiated claims, published or broadcast in their
respective media.
The attached proceedings were edited from taped
transcripts of the morning sessions.
MORNING
SESSION
The proceedings of individual panels of the afternoon
session, "Viewpoints: Specific Fraudulent
Advertising Practices," are available:
- TRAVEL
ADVERTISING:
- Linda Golodner, National Consumers League
- Moderator
Ray Greenly, American Society of Travel
Agents
Charlotte Rush, MasterCard International
Dick Barton, Direct Marketing Association
John Bordenet, American Association of
Retired Persons
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- FRANCHISE
AND BUSINESS OPPORTUNITY ADVERTISING:
- Larry Norton, Federal Trade Commission -
Moderator
Clair Villano, Denver District Attorney's
Office
Shirley Rooker, Call For Action
Denise Cain, USA TODAY
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- CREDIT
PROMOTIONS:
- David Medine, Federal Trade Commission -
Moderator
Julie Brill, Vermont Attorney General's
Office
Robyn Motley, THE WASHINGTON POST
Carole Reynolds, Federal Trade Commission
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- FINANCIAL
AND INVESTMENT ADVERTISING:
- John Barker, National Fraud Information
Center
Robert Wilmouth, National Futures Association
David Weiss, Better Business Bureau of
Cleveland
Robert Friedman, Federal Trade Commission
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- HEALTH
CLAIMS IN ADVERTISING:
- Lesley Fair, Federal Trade Commission -
Moderator
Treesa Drury, MODERN MATURITY magazine
Robert Reyna, Texas Attorney General's Office
Betty Dodson, Food and Drug Administration
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Questions
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Rev. Monday, November 08, 1999 16:28 -0500
geh
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