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"Advertising is now
so near perfection that it is not easy to propose any
improvement."
A lot has happened since Samuel Johnson
uttered those words in 1759. We’ve seen federal and state
truth-in-advertising laws, multimillion dollar global roll-outs, and
the e-commerce explosion. If you’re an in-house counsel, law firm
generalist, marketing executive, or business owner, you know that even
the most promising product launch can fizzle if you aren’t up to speed
on the latest developments in advertising.
On Tuesday, January 14th, the Federal
Trade Commission and national experts will gather in Chicago for Green
Lights & Red Flags: FTC Rules of the Road for Advertisers, a one-day
“back to basics” workshop about complying with truth-in-advertising
laws. Sponsored by the FTC, the Electronic Retailing Association, the
Promotional Marketing Association, and the Better Business Bureau of
Chicago and Northern Illinois, Inc., Green Lights & Red Flags will
feature an impressive roster of marketers and attorneys discussing:
- The Ins and Outs of Ad Substantiation
- The Bottom Line on Fine Print:
Effective Disclosures in Advertising
- The Latest Word on the Telemarketing
Sales Rule and National Do-Not-Call
- Rebates, “Free” Offers, and Other
Product Promotions
- DOT.COMpliance: Special Considerations
for E-tailers
- What to Do If the FTC or State AGs
Comes to Call
- Industry Self-Regulation: Resolving
Disputes Without Litigation
Special guest speaker will be Lee Peeler,
Deputy Director of the FTC’s Bureau of Consumer Protection.
Green Lights & Red Flags will run from
9:00 a.m. to 4:30 p.m. at the Drake Hotel, 140 East Walton Place, in
Chicago. The admission fee includes lunch and a CD-ROM of all workshop
materials. The admission fee is $95. Seating is limited – please
register early by
using one of the links below.
We look forward to seeing you on January
14th.
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