"Advertising is now
so near perfection that it is not easy to propose any
improvement."
A lot has happened since 1759 when
Samuel Johnson uttered these words. We’ve seen federal and state
truth-in-advertising
laws, multimillion dollar global roll-outs, and the e-commerce
explosion. If you’re an in-house counsel,
law firm generalist, marketing executive, or business owner, even the
most promising product launch can fizzle out
if you aren’t up to speed on the latest developments in advertising.
On Tuesday, April 30th, the Federal
Trade Commission and New York legal experts will gather for Green
Lights & Red Flags: FTC-BBB Rules of the Road for Advertisers,
a one-day “back to basics” workshop about
complying with truth-in-advertising laws. Sponsored by the FTC and its
Northeast Regional Office, the Better
Business Bureau Serving Metropolitan New York, and the Consumer
Affairs Committee of the Association of the
Bar of the City of New York, Green Lights & Red Flags will feature an
impressive roster of New York and Washington attorneys
discussing:
- The Ins and Outs of Ad
Substantiation
- The Bottom Line on Fine Print:
Effective Disclosures in Advertising
- Rebates, “Free” Offers, and Other
Product Promotions
- DOT.COMpliance: Special
Considerations for E-tailers
- BBBOnline’s Reliability and Privacy
Seal Programs
- Common Advertising Mistakes – and
How Experienced Practitioners Prevent Them
- The Role of Network Clearance
- The National Advertising Division:
Resolving Disputes Without Litigation
Special guest speaker will be FTC
Commissioner Mozelle Thompson.
Green Lights & Red Flags will run from
8:30 a.m. to 5:00 p.m. at the Meeting Hall of the Association of the
Bar of the City of New York, 42 West 44th
Street in New York City. The admission fee includes
continental breakfast and a CD-ROM of all workshop materials.
The admission fee is $20 for general admission, $15 for members of the
Better Business Bureau of Metro NY and free
for government employees.
Seating is limited - please register early - see link below. We
look forward to seeing you on April 30th.
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