CDC's Injury Center has taken a four-point
approach to the problem of bicycling injuries:
1.
Convening groups to develop and implement a
national bicycle safety plan;
2.
Evaluating the effectiveness of existing safety and injury prevention
programs;
3.
Funding pilot programs to determine how to influence those hardest to
reach with bicycle safety messages;
4. Encouraging development of state and local
bicycle helmet use laws and evaluating their
effectiveness.
A national plan for bicycle safety
Increasing safety and reducing injury were the focus when a panel of
bicycling enthusiasts, safety advocates, and public health professionals
met in July 2000 to draft a national action plan for bicycle safety. CDC,
the National Highway Traffic Safety Administration (NHTSA), the Federal
Highway Administration, and the Pedestrian and Bicycle Information Center
sponsored the meeting. The national plan will guide policy makers, safety
specialists, educators, and the bicycling community in developing programs
to increase safety for bicyclists and reduce bicycle-related injuries. The
plan, published by NHTSA in 2001, addresses five practical issues:
- Road
sharing
- Enhanced
bicycle safety education
- Increased
use of bicycle helmets
- Enhanced
law enforcement to promote bicycle
safety
- Bicycle
facilities and community planning for bicycle safety
Multifaceted programs increase helmet use
By the end of 2000,
helmet use in 15 communities had risen from 40% to 55%, exceeding the
Healthy People 2000 goal. These communities in California, Colorado,
Florida, Oklahoma, and Rhode Island had conducted CDC-funded programs to
increase bicycle helmet use among children 5 to 12 years old. The programs
included helmet giveaways and educational interventions. In the programs'
first two and a half years, community staff distributed approximately
60,000 helmets and provided educational interventions to 104,000 children
in schools and communities.
CDC
research influences Healthy People 2010 goals
Findings from CDC
research contributed to the Healthy People 2010 working group's
recommendation that all 50 states enact helmet use laws. CDC scientists
evaluated state helmet use laws in Georgia and Oregon and found that such
laws can increase helmet use. CDC also found that local enforcement of
those laws is highly effective. In one community, enforcement increased
helmet use from 0% to 45%. The improvement was sustained over two years.
Marketing
and education not enough to increase helmet use
In 1997, CDC researchers worked with the Texas Department of Health to
evaluate the effectiveness of education and marketing in increasing helmet
use in an isolated community. The study found short-term increases in
helmet use, but no long-term improvements. Teens in the study community
were particularly resistant to wearing a helmet, regardless of the
approach employed. The findings indicate that widespread distribution of
helmets, even when accompanied by education, is not adequate to get youths
to wear helmets. Practitioners must explore other strategies such as
parental supervision or local and state helmet use laws.
Promoting
helmet use among hard-to-reach teens and young adults
Middle
school, high school, and university students have the lowest helmet use
rates and frequently disobey traffic laws while cycling. In October 2000,
the Injury Center began supporting researchers in Phoenix to conduct a
three-year program to increase bicycle safety and helmet use among these
populations. Results of the program's evaluation are expected in 2003.
|