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USPS Site Search		Home > Grow Your Business > Save Time & Money > Inside Tips & Trade Secrets
Get New Customers Keep Your Customers   Save Time & Money   Inside Tips & Trade Secrets Business Mail 101 Address Quality		Tips from the experts. Learn tried and true ways to make your business prosper. From how to get more response from your Direct Mail campaigns to driving traffic to your store, learn how to make your business more successful. The links below are excerpts from “Simple Formulas," a series of easy-to-read brochures full of idea-starters for using the mail to grow your business. Order your complete set of 18 brochures now. Best of all they are FREE!   Direct Mail Seminars More than 50 Direct Mail Made Easy seminars will be conducted in 2003. Check for the one nearest you. A 5-step Plan to Win Business 3 Facts About the Mail and Growing Your Business 12 Secrets to Getting More Response from Your Mail 12 Ways to Drive Traffic to Your Store   A 5-step Plan to Win Business You don’t have to be a “Direct Mail” expert with big computers and even bigger budgets to build your business with the mail. Use the mail to win and keep customers. • Put together a mailing list • Devise an offer • Create and mail the offer • Look at your results • Repeat – Mail consistently Learn More about a 5-step Plan to Win Business! 3 Facts About the Mail and Growing Your Business Sending mail to your customers brings business to you. You can get customers excited about a new product. You can even make your existing customers more loyal. • Mail can help any kind of business grow • Mail is flexible • Direct Mail works Learn More about Growing Your Business! 12 Secrets to Getting More Response from Your Mail Everything from simple letters and postcards to complex brochures has been sent with the idea of building business. • Highlight an offer • Emphasize benefits, not features • Put a P.S. on the letter • Make it personal • Mail frequently • Put in a business reply card • Start a club • Add a fragrance • Add a free gift to the envelope • Change the size of the mailing • Tell people what you want them to do • Tie in with a timely product Learn More about Getting More Response from Your Mail! 12 Ways to Drive Traffic to Your Store You have to give your customers a reason to come into your store. And there is no better way to provide that reason than a personal invitation through the mail. Here are 12 ways to make that invitation something special. • Hold a private sale • Hold a drawing • Mail often • Start a birthday or anniversary club • Get behind a local charity • Send a coupon calendar • Start a store newsletter • Guest speakers, demonstrations and seminars • Get an endorsement • Remind customers to come in • Hold a block party • Start a referral program Learn more about Driving Traffic to Your Store!

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