The
Federal Trade Commission will hold a workshop to explore
alternate approaches to reducing deceptive claims in advertising for weight-loss products.
Following up on the issuance of the FTC staff report, Weight-Loss Advertising: An
Analysis of Current Trends, the workshop will give the FTC staff and interested
parties an opportunity to discuss new strategies for fighting weight-loss fraud.
The workshop will be held from 9:00 a.m. to
5:00 p.m. on November 19, 2002, at the FTC headquarters building, 600 Pennsylvania Avenue
N.W., Washington, D.C., and will provide a public forum to explore the impact that
deceptive weight loss ads have on public health and new approaches for fighting the
proliferation of misleading claims. The workshop will consist of panels featuring public
health officials, medical professionals, researchers, advertising executives, media
experts, and members of the weight-loss industry.
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