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Diet & FitnessHave you been tempted by ads for products promising quick, easy weight loss? Unfortunately, the products – whether a fad diet, fancy potion or funky machine – usually don't deliver on their promises.

The best way to lose weight is to eat fewer calories and increase your physical activity. Experts suggest aiming for a weight loss goal of about a pound a week.

When you evaluate claims for weight loss products, the Federal Trade Commission recommends a healthy portion of skepticism. If you want to learn more about sound weight loss strategies and how to avoid bogus weight loss products, check out this site. In the Press Room, you can read about the FTC's law enforcement actions against deceptive weight loss offers. The Resources section includes links to other government agencies with information on how to lose weight healthfully.

Deception in Weight Loss Advertising Workshop
(November 19, 2002)

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Federal Trade Commission - For The Consumer