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http://www.ftc.gov/infosecurity


Dewie the TurtleWhat You Can Do: Practical Ideas for Promoting a Culture of Security

To order bulk copies of FTC publications (50 or more copies), please send the publication names and quantities, your name, organization, address, and telephone and fax numbers by fax to 202-326-2572, by email publications@ftc.gov, or by mail to:

Distribution Office, Federal Trade Commission, 600
Pennsylvania Ave., NW, Room B-20, Washington, DC 20580-0001.

You can order up to 49 copies by calling toll-free,
1-877-FTC-HELP (877-382-4357).

Business Outreach Suggestions:

  • Post a link to www.ftc.gov/infosecurity on your website.
  • Include FTC information security publications or your own information security messages in your product packaging, shopping bags or receipts.
  • Include FTC publications or your own materials as a statement stuffer; or reprint the tips on billing or account statements.
  • Give FTC publications to new customers. The FTC’s Office of Consumer and Business Education can provide publications that you can reprint with your organization’s name and logo.
  • Share the materials with your public affairs staff. Ask for their ideas on getting the word out to the media and your partners, clients and employees. If you are willing to be interviewed by the media on the topic, let them know.
  • Make publications available at expo, conference and trade show booths.
  • Reproduce the materials on our website and share them with others at professional conferences and meetings throughout the year.

Community Outreach Suggestions:

  • Ask community organizations with which you are involved to post a link to www.ftc.gov/infosecurity on their website.
  • Convene a meeting of your staff to talk about ways to promote the Culture of Security in your community.
  • Send information to potential participating organizations, asking them to promote the Culture of Security through their newsletters or other means of communication. Outlets include local trade organizations, community and senior centers, computer and electronic stores, chambers of commerce, and churches, synagogues and mosques.
  • Publish our information in your organization’s newsletter.
  • Send the publications to community colleges and adult education programs and ask that they be forwarded to instructors who teach classes related to computer skills or Internet use. Send copies of our publications to local PTAs.
  • Ask local libraries to make the information available at their checkout counter or information desk.
  • Share the material with your family and friends.
  • Make presentations to Kindergarten-12th grade audiences via public/private schools, boys and girls clubs, Scouts, etc. Make information security a topic for your Speakers Bureau.

Media Outreach Suggestions:

  • Write an op-ed or a letter to the editor on the importance of information security. Be sure to include simple, concrete tips that readers can use, such as those listed at www.ftc.gov/infosecurity.
  • Call your local television stations to suggest a news story on the importance of information security.
  • Host a brown bag lunch or breakfast for reporters in your area who cover business, personal finance, lifestyle and education. Enlist their help in promoting a Culture of Security.
  • Ask a local media personality to become involved in your plans. Ask him or her to help promote the Culture of Security.
  • Ask for space on transit or electronic billboards – on expressways, and near banks, car dealerships, fast food restaurants and motels – to display information security messages.

Online Outreach Suggestions:

  • Create an information security awareness Web page; hyperlink to www.ftc.gov/infosecurity and list both sites on your printed consumer education materials.
  • Publish our information in your company or organization’s online newsletter.
  • Encourage others to join the online effort to promote a Culture of Security.
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