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Choose Your Cover Skin Cancer Prevention Campaign - Campaign Activities Concluded May 20, 2003

One or more documents on this Web page is available in Portable Document Format (PDF). You will need Acrobat Reader (a free application) to view and print these documents.

Campaign Materials

On this page

PDF Icon Please note: Some of these publications are available for download only as *.pdf files. These files require Adobe Acrobat Reader in order to be viewed. Please review the information on downloading and using Acrobat Reader software.


CD-ROM

Best of the Best Choose Your Cover CD-ROM (2004)

"Best of the Best" Choose Your Cover CD-ROM (2004)
The Choose Your Cover Campaign (CYC) CD-ROM contains campaign brochures, posters, print public service announcements and icons. You may order a copy of the CYC CD-ROM by sending an e-mail to the cancerinfo@cdc.gov or by calling 1-888-842-6355.

The files on the CD-ROM are provided in PDF format. Adobe Acrobat Reader is necessary to view the files. The Posters and Brochures are also provided as QuarkXpress files along with all the necessary font and image files for the printer.

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Brochures

Sunscreen for Your Sun Day Play it Safe in the Sun: A guide for Parents Choose Your Cover Brochure
Sunscreen for Your Sun Day (2001) Play it Safe in the Sun: A Guide for Parents (rev. 2000) Choose Your Cover (PDF-85K) (1998)

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Posters

Cancer Free Skin poster Don't Want This to Be Your Skin Color? poster Sun Protection. Think in Synch poster
Cancer Free Skin (PDF-132K) (2001) Don't Want This To Be Your Skin Color? (PDF-48K) (2001) Sun Protection. Think in Synch (PDF-294K) (2000)
 
Put it Between You and the Sun poster If You're Tanned, Your Toast Poster Warning Label Poster
Put it Between You and the Sun (PDF-206K) (2000) If You're Tanned, You're Toast (PDF-320K) (1999) Warning Label (PDF-112K) (1998)
 
When You're in the Sun, Choose Your Cover Poster    
When You're in the Sun, Choose Your Cover (PDF-102K) (1998)    

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Public Service Announcements

Television Public Service Announcements

2001
What's YOUR Excuse? 60 sec TV-PSA Got burned? - 30 sec TV-PSA Seeing Red? - 15 sec TV-PSA
What's YOUR Excuse?
(:60) (MOV- 2,632K)
Transcript available
Got Burned?
(:30) (MOV-1,321K)
Transcript available
Seeing Red?
(:15) (MOV-704)
Transcript available

2000
Been Burned Lately TV-PSA Pool Burn TV-PSA Too Much Sun TV-PSA
Been Burned Lately?
(:60) (MOV-2,168K)
Pool Burn
(:30) (MOV-1,086K)
(:15) (MOV-543K) (girls)
(:15) (MOV-542K) (boys)
Too Much Sun
(:15) (MOV-546K)
(:30) (MOV-1,082K)
1999
Warning Label 15 sec TV-PSA Warning Label 30 sec TV-PSA Warning Label 60 sec TV-PSA
Warning Label
(:15) (MOV-440K)
Warning Label
(:30) (MOV-928K)
Warning Label
(:60) (MOV-1,855K)

1999/1998
Warning Label Beach 30 sec TV-PSA 93 Million Miles TV-PSA Morphing TV-PSA
Warning Label Beach (1999)
(:30) (MOV-896K)
93 Million Miles (1998)
(:60) (MOV-2,108K)
Morphing (1998)
(:60) (MOV-1,815K)

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Public Service Announcements

Radio Public Service Announcements

2000

1999/1998

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Public Service Announcements

Print Public Service Announcements

1999
Toast Ad Full Toast Ad Fractional Basketball Ad Full Basketball Ad Fractionals Roller Coaster Ad Full Roller Coaster Ad Fractional
If You're Tanned, You're Toast
full page (PDF-120K)
fractionals (PDF-120K)
Basketball
full page (PDF-124K)
fractionals (PDF-112K)
Roller Coaster
full page (PDF-132K)
fractionals (PDF-200K)

Souvenir Ad Full Souvenir Ad Fractional

Choose your Cover Ad (Full Page) Choose your Cover Ad (Fractional
 
Souvenir
full page (PDF-100K)
fractionals (PDF-104K)
Choose Your Cover
full page (PDF-108K)
fractionals (PDF-108K)
 

1998
Warning Label Choose Your Cover Ad Use Your Head Ad
Warning Label (PDF-80K) Choose Your Cover (PDF-66K) Use Your Head (PDF-78K)

Seek Your Shade

Shield Your Skin Ad

Not All Sun Protection Comes in a Bottle Ad
Seek Your Shade (PDF-66K) Shield Your Skin (PDF-66K) Not All Sun Protection Comes in a Bottle (PDF-86K)

Put These Between You and the Sun Ad
   
Put These Between You and the Sun (PDF-138K)    

Order Print PSAs

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Media Releases

Annual CDC Campaign Reminds Young Americans to Protect Their Skin from the Summer Sun
May 23, 2001

CDC Reminds Young Americans to "Choose Your Cover" When Having Fun in the Sun
May 24, 2000

CDC Launches Multimedia Campaign Advising Young Americans to "Choose Your Cover" When Having Fun in the Sun
May 27, 1999

Secretary Donna E. Shalala Launches National Initiative to Prevent Skin Cancer Americans Advised to "Choose Your Cover" to Protect From Sun's Ultraviolet Rays
May 20, 1998

Remarks by Donna E. Shalala, U.S. Secretary of Health and Human Services at "Choose Your Cover" Skin Cancer Prevention Campaign Kick-Off
May 20, 1998, Washington, DC

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Page last reviewed: Wednesday, August 04, 2004

United States Department of Health and Human Services
Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Division of Cancer Prevention and Control