Develop Keywords for Search Purposes
Effective keywords—that is, the terms and phrases in HTML code that
describe an e-pub's content—help Web users find your publication
using search engines like Google™ or Yahoo®.
How To Choose the Best Words
Step 1—Brainstorm a List
Write down words and phrases that describe the content and purpose of
your document. Include search terms that your target audience might use to
find this type of information and, if possible, keywords used on similar
publications and Web pages.
Step 2—Refine the Entries
- Eliminate entries that are too general (e.g., electronic publication,
document, online, Web, Internet, OVC).
- Eliminate repetitive entries and entries that repeat the same word too
often.
- Combine single words into phrases when possible (e.g., sexual assault
victim services).
Step 3—Prioritize the List
The first keyword or phrase should be the most descriptive, and so on
down the list. Limit the list to the 20 most descriptive keywords or phrases.
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