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About OVCOJP SealMessage From the DirectorOVC Publishing Guidelines for Print and Web MediaNCJ 205247 / August 2004
Submission DeadlinesSubmission RequirementsPublishing ProcessProduct TypesWriting for PrintWriting an E-Pub
  Scan Reading
  Page Length
  Content Chunking
  Links
  Keywords
Formatting References/EndnotesCopyright & Policy RequirementsHome
Writing an E-Pub

How To Organize Content Through Chunking

"Chunking" is the process of dividing information into small, clear pieces. It is the most difficult part of the Web writing process because it requires deciding which information is important, what information to present, and how to organize it.

Organize Material by Category or Concept

Crawford Killian, author of Writing for the Web, recommends that authors complete a "clustering" exercise to organize information before writing.5 He tells authors to—

Write their ideas about everything that should be covered.

Cluster similar ideas around specific concepts or themes. For example, some information will be clearly introductory, or related to background, findings, or implications.

Use the clusters as the basis for the document's organization.

Avoid Linear or Narrative Organization

Linear and narrative formats—in which information must be presented in a specific order—don't work well online. Remember, each page must be clear to the reader without having read any of the previous pages.

Use Links Appropriately

Incorporating links to background material is an excellent way to chunk information. However, never use an embedded link at the bottom of one page simply to link to the top of the next page (e.g., "Continued on Next Page"). Instead, divide the information into smaller chunks on more pages.

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This document was last updated on August 20, 2004