|
|
National Diabetes Education Program
NDEP Policies
Material and Logo Guidelines
To help partners and other organizations use NDEP materials
and logos and understand how materials can be used, we have established
policies intended to promote the high quality and scientific integrity of
NDEP as well as consistency in programs.
The NDEP does not endorse commercial products, services, educational
programs or enterprises. Thus, our name and logos CANNOT be used in any
manner that suggests a direct or implied endorsement. The following
policies apply to existing and future NDEP logos.
When using NDEP materials, we ask that you
- Maintain the consistency, quality and scientific integrity of the NDEP
by following our program policies.
- Contact us if there are questions about applying the NDEP
policies or if these policies do not address your situation.
The following are NDEP policies for using the following:
- NDEP program name and logo
- Campaign for Life logo
- Duplication of program materials
Using the NDEP Program Name and Logo
The NDEP program name and logo symbolize the mission, goal, objectives,
policies, messages, and strategies of the NDEP. Because it represents the
NDEP's identity, the program name and logo can only be used as designed
and produced. Its design CANNOT be changed or edited in any way.
 Use
of the NDEP program logo and name that doesn't require permission from the
NDEP
As long as the products and materials are consistent with the NDEP's mission, goals, objectives and messages use the program name and logo
of the NDEP on the following products:
- Newsletters and journal articles
- Web sites
- Radio and Television Programs, PSAs or advertisements
- Announcements on diabetes and conferences sponsored by partners
(especially if the conference includes a presentation of the NDEP)
- Premium/promotional items (mugs, pens, t-shirts, magnets, etc.),
unless in conjunction with other organizational or commercial company
names (see permission required policies, below)
- In conjunction with NDEP's priority diabetes messages. The NDEP
campaign theme is, "Control your diabetes. For life." The
sub-messages are
- Test your blood sugar levels regularly.
- Eat healthy foods in the right amounts.
- Get regular physical activity.
- Take diabetes medications as prescribed.
Use of the NDEP name and logo that require permission
Policy for Using the Campaign For
Life Logo
 Use
the Campaign for Life Logo without Permission from NDEP
- In conjunction with partner products. For example, the Washington State
Diabetes Control Program added the campaign logo to its fax cover sheet.
- On products or program materials developed by partner organizations
that promote the "Control your diabetes. For life." message
or at least one of the campaign's four sub-messages:
- Test blood sugar levels regularly.
- Eat healthy foods in the right amounts.
- Get regular physical activity.
- Take diabetes medications as prescribed.
- For example, the Michigan Diabetes Control Program added the
campaign logo to their diabetes education brochures. Partners should ensure that the content of their education
products are supported by current science.
- Can be used alone on promotional items (pens, T-Shirts), in
conjunction with educational products consistent with NDEP's messages
(diabetes education brochure that discusses nutrition, physical activity),
and on flyers for diabetes education events (excluding diabetes screening)
- Can be modified to reflect an organization's desire to have their
"own identity" as a NDEP campaign partner (send us a copy).
However, the "Control your diabetes. For life." message and
overall integrity of the campaign logo's design must be preserved.
 For
example, the Association of American Indian Physicians replaced the sun
design in the NDEP logo with feathers.
Restrictions for using the "Campaign for Life ," program
logo
While NDEP supports opportunistic screening in a clinical setting, the
NDEP logo "Campaign for Life" cannot be used in conjunction with
messages/activities that promote mass screening of the overall popultion.
Policy for Duplicating NDEP Program Materials
NDEP products are in the public domain and are not copyrighted so they
can be freely used, reproduced and disseminated by partners without
permission. However, when printing and reproducing NDEP products,
organizations must be consistent with the program's mission, goals and
objectives.
Printing and reproduction of NDEP program materials that do not require
NDEP permission
- Addition of organization's name, logo, telephone number, fax number,
toll-free number, or Web site address to any NDEP product
- Addition of the following or similar statements to NDEP products:
- "(Your organization name) supports messages of the NDEP."
- "Reprinted as an educational service of (Your
organization name)."
- "Provided by (Your organization name) in support of people with diabetes."
Printing and reproduction of NDEP program materials that do require
NDEP permission
- Revising or editing the content of NDEP products.
- To request approval of revised NDEP products, send an
e-mail to NDEP and provide us with a brief description of 1) your
organization; 2) what will be changed and why; and 3) how the revised
product will be disseminated and used.
Restrictions for Printing and Reproduction of NDEP program materials
- Commercial brands or product names or logos CANNOT be added to any
NDEP products.
- NDEP products cannot be sold by partners for a profit but can be
sold to recover printing and distribution costs.
|
