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About The Nutrition and Physical Activity Communication (NuPAC) Team
The NUPAC team plans, implements, and evaluates health communication
and social marketing activities based on sound theory, principles and
practices.
CDC's Division of Nutrition and Physical Activity (DNPA) takes a public
health approach to address the role of nutrition and physical activity in
improving the public's health and preventing and controlling chronic
diseases. The scope of DNPA activities includes epidemiological and
behavioral research, surveillance, training and education, intervention
development, health promotion and leadership, policy and environmental
change, communication and social marketing, and partnership development.
The team supports the Division through:
- Problem, situation and context analysis
- Qualitative and quantitative audience research
- Strategy, message, and material development and pretesting
- Web site and Web application development and design
- Graphics design and production
- Partnership development and maintenance
- Implementation of communication and social marketing activities
- Media relations
- Monitoring and evaluation of health communication and social
marketing activities
- Response to public inquiries
- Training in health communication, social marketing, and media
relations
A selection of NuPAC’s major projects include:
Inventory of Qualitative
Research
This on-line, searchable resource provides basic information about
qualitative studies that have been conducted in nutrition, physical
activity, and other related fields. Use this site to find research
studies, gather ideas, and share information.
Formative Research for a
Campaign to Promote Healthy Weight Using Relevant Physical Activity and
Nutrition Messages for Youth (PDF - 118K)*
This report summarizes a qualitative research study conducted by the CDC’s
Division of Nutrition and Physical Activity and Westat. The results can be
helpful in developing communication efforts using relevant physical
activity and nutrition messages to promote healthy weight among youth.
National Bone Health Campaign
The National Bone Health Campaign is a multi-year campaign to promote
optimal bone health in girls 9–12 years old, and thus reduce their risk of
osteoporosis later in life. The goal is to educate and encourage young
girls to establish lifelong healthy habits, especially increased calcium
consumption and physical activity to build and maintain strong bones. In
addition to girls 9–12 years old, the campaign targets adults who
influence them, especially parents.
Participation in the VERB
Campaign
Also known as the Youth Media Campaign, the purpose of VERB is to increase
and maintain physical activity among tweens (youth age 9–13). Strategies
used to achieve the campaign goals include advertising, campaign
partnerships, research, community events and VERB communications.
Media Relations
NuPAC facilitates media relations through activities such
as pitching stories and responding to press inquiries, publicizing the
release of new data and professional articles, training Division staff for
press interviews, and monitoring news stories relating to nutrition and
physical activity issues.
Media Monitoring and Analysis
To improve media relations activities, NuPAC tracks media
coverage of major issues such as obesity/overweight and physical
activity recommendations. Feedback from media monitoring and analysis will
be incorporated into future materials for the press and the public on
these topics.
In coming months, this Web site will continue to evolve. The purpose of
this site is to support public health professionals who want to use
communication and social marketing to change nutrition and physical
activity behaviors. We are building this Web site to serve the needs of
public health professionals seeking information on health communication
and social marketing strategies. Numerous basic “how-to” tools are already available. This site will continue to link to
those resources, however its primary focus will be on more in-depth
application related to nutrition and physical activity.
Resources
Return to the About the CDC Division and
Nutrition and Physical Activity
*This document is available in Portable Document
Format (PDF). You will need Acrobat
Reader (a free application) to view and print this document.
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