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USPS Site Search		Home > Grow Your Business > Keep Your Customers > Build Customer Loyalty
Get New Customers   Keep Your Customers   Build Customer Loyalty Save Time & Money Business Mail 101 Address Quality		And as we all know, caring builds loyalty. Show your customers how much they mean to you with a well-planned and targeted mail program. Take a look at the many ways you can build and maintain solid relationships with your existing customers. The following information is part of "Simple Formulas," a series of easy to read brochures full of idea-starters for using the mail to grow your business. You can order the complete set of 18 brochures online. Best of all they are FREE!     Loyalty Equals Revenue Customers that are loyal may spend more money! Turn a Good Customer into a Loyal Customer in 7 Steps 30 Minutes Online and You're Mailing like a Pro 12 Secrets to Getting More Response from Your Mail   Turn a Good Customer into a Loyal Customer in 7 Steps If you're loyal to your customers, they'll be loyal to you. Mail is a great way to keep in touch and show your loyalty. Here's how mail can help you: • Know your customers, keep records of their needs and preferences. • Send postcards or letters about items and news that might interest them. • Send useful information in a newsletter. • Surprise them with a gift certificate or other bonus. • Delight them by remembering their birthday or anniversary. • Send a thank you note. • Reward them for their loyalty with a frequent buyer program. Learn More about Turning a Customer into a Loyal Customer! 30 Minutes Online and You're Mailing like a Pro Now you can point and click your way to a professional mailing. Yes, it's true, you can plan and execute your entire mailing from your computer. Learn More about Mailing like a Pro! 12 Secrets to Getting More Response from Your Mail Everything from simple letters and postcards to complex brochures has been sent with the idea of building business. • Highlight an offer • Emphasize benefits, not features • Put a P.S. on the letter • Make it personal • Mail frequently • Put in a business reply card • Start a club • Add a fragrance • Add a free gift to the envelope • Change the size of the mailing • Tell people what you want them to do • Tie in with a timely product Learn More about Getting More Response from Your Mail!

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