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Stirring Up Sales with a Simple Catalog.
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| If you’ve got extraordinary products to sell that aren’t available everywhere, but appeal to your target audience, consider selling through a catalog. You’ll reach customers thousands of miles away, and cash in on peak business times – like the holidays.
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Successful catalogs serve targeted audiences with specialized products. |
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You can produce your catalogs inexpensively, using a digital camera. |
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Mail your catalogs to your existing customer list. Rent mailing lists of new prospects. |
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Use Priority Mail® to get your goods to your customers quickly in about 2-3 days. |
Learn More about Stirring Up Sales with a Simple Catalog!
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12 Ways to Drive Traffic to Your Store.
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| You have to give your customers a reason to come into your store. And there is no better way to provide that reason than a personal invitation through the mail. Here are 12 ways to make that invitation something special.
• Hold a private sale
• Hold a drawing
• Mail often
• Start a birthday or anniversary club
• Get behind a local charity
• Send a coupon calendar
• Start a store newsletter
• Guest speakers, demonstrations and seminars
• Get an endorsement
• Remind customers to come in
• Hold a block party
• Start a referral program
Learn More about Ways to Drive Traffic to Your Store!
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The Recipe for Creating a Successful Mailing List.
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| Finding the right people to target is key to mailing successfully. Here’s how:
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Identify your best customers. Look through your records to see who bought from you most recently, most often and who spent the most. |
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Understand your “model” customer. Finding out what your best customers have in common can help you find more just like them. |
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Find more “model” customers. Once you know which people you want to mail to, you can probably find a mailing list to reach them. |
Learn More about Creating a Successful Mailing List!
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Turn a Good Customer into a Loyal Customer in 7 Steps.
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| If you're loyal to your customers, they'll be loyal to you. Mail is a great way to keep in touch and show your loyalty. Here's how mail can help you:
• Know your customers, keep records of their needs and preferences.
• Send postcards or letters about items and news that might interest them.
• Send useful information in a newsletter.
• Surprise them with a gift certificate or other bonus.
• Delight them by remembering their birthday or anniversary.
• Send a thank you note.
• Reward them for their loyalty with a frequent buyer program.
Learn More about Gaining Loyal Customers!
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4 Ingredients of Mail that Sells.
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| Make sure your mailing has these key ingredients:
Attention. Think about the biggest benefit your product or service can provide and dramatize it.
Interest. Now that you’ve got your customers’ attention, hold their interest with details about what you’re selling – in short, simple sentences.
Desire. Give your customer an opportunity to imagine what it’s like to own and use your product, using pictures and/or detailed descriptions. Focus on benefits rather than features.
Action. Don’t forget to ask for the order. Give a compelling reason to visit your store or call your company immediately.
Learn More about 4 Ingredients of Mail that Sells!
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3 Facts About the Mail and Growing Your Business.
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| Sending mail to your customers brings business to you. You can get customers excited about a new product. You can even make your existing customers more loyal.
• Mail can help any kind of business grow
• Mail is flexible
• Direct Mail works
Learn More about Growing Your Business!
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7 Pointers on Sales Prospecting Through the Mail.
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| Here are some good reasons why your foot in the door should be an envelope. Mail is a proven way to reach customers and get results.
• Get their attention and get your message across. Use headlines, graphics and offers, but be professional.
• Make an offer and make it worth their while.
• Over-deliver and surprise them with an extra bonus.
• Mail often and see how persistence can pay off.
• Get an accurate, up-to-date mailing list.
• Send thank-you notes, they may lead to referrals.
• Solicit testimonials and referrals, they can be used in your marketing.
Learn More about Sales Prospecting Through the Mail!
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