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The Recipe for Creating a Successful Mailing List
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| Finding the right people to target is key to mailing successfully. Here’s how:
• Identify your best customers. Look through your records to see who bought from you most recently, most often and who spent the most.
• Understand your “model” customer. Finding out what your best customers have in common can help you find more just like them.
• Find more “model” customers. Once you know which people you want to mail to, you can probably find a mailing list to reach them.
Learn More about Creating a Successful Mailing List!
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12 Secrets to Getting More Response from Your Mail
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| Everything from simple letters and postcards to complex brochures has been sent with the idea of building business.
• Highlight an offer
• Emphasize benefits, not features
• Put a P.S. on the letter
• Make it personal
• Mail frequently
• Put in a business reply card
• Start a club
• Add a fragrance
• Add a free gift to the envelope
• Change the size of the mailing
• Tell people what you want them to do
• Tie in with a timely product
Learn More about Getting More Response from Your Mail!
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12 Ways to Drive Traffic to Your Store
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| You have to give your customers a reason to come into your store. And there is no better way to provide that reason than a personal invitation through the mail. Here are 12 ways to make that invitation something special.
• Hold a private sale
• Hold a drawing
• Mail often
• Start a birthday or anniversary club
• Get behind a local charity
• Send a coupon calendar
• Start a store newsletter
• Guest speakers, demonstrations and seminars
• Get an endorsement
• Remind customers to come in
• Hold a block party
• Start a referral program
Learn More about Driving Traffic to Your Store!
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30 Minutes Online and You're Mailing Like a Pro
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| Now you can point and click your way to a professional mailing. Yes, it's true, you can plan and execute your entire mailing from your computer.
Learn More about Mailing Like a Pro!
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