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The 6 Features of Graphic Design that Sells
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| A well-designed mailpiece can go a long way toward increasing sales. Follow these guidelines for success with your graphic designs:
One thing dominates the page. Whether it’s the headline or the picture, just one thing should catch the eye – not both.
Minimize typeface variety. The best designers stick with one or two typefaces, plus the logo, per piece.
White space. An open and airy design is inviting and friendly. Don’t feel compelled to fill every inch of space.
Easy-to-read text. Break up the page by interspersing short, indented paragraphs with long ones, and using bullet points and bold subheads.
Use relevant illustrations. The purpose of the illustration is to help draw attention or dramatize your message.
Clear, visible logo and call-to-action. Get your readers’ attention and arouse their interest.
Learn More about Features of Graphic Design that Sells!
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A 3 Part Test for Every Mailing and How to Grade It
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| Make sure your mailing gets high marks in these three areas:
The Mailing List. Professional mailers say that the quality of a mailing list accounts for at least 40% of a campaign’s success.
The offer. Test discounts, free gifts, free samples, and pricing until you find one that gets a great response.
The creative. You never know what kind of art, copy or appeal will work best – humorous or serious, flashy or simple. Just keep trying new approaches to see what gets the best results.
Learn More about a 3 Part Test for Mailing!
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Turn Customer Data into Profitable Information
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| Capture the data and set it free to grow your business. Database marketing is available for companies of all sizes. Here are the key questions used in database marketing.
• Recency - How recently a customer bought is a measure of a customer's value. This will help you decide when to send mail.
• Purchase frequency helps you gauge how much attention they may need.
• Tailor your marketing efforts to how they spend and what they spend on.
Learn More about Turning Customer Data into Profitable Information!
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5 Step Plan to Win Business
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| Following these steps will help you to capture new customers and grow your business:
Put together a mailing list. Invite customers to join your mailing list, or to place their business card in a fishbowl for a drawing.
Devise an offer. Give people on your mailing list a reason to do business with you – now.
Create and mail the offer. You can create it yourself, right from your computer, or hire artists and writers to do it for you.
Look at your results. You know right away if it works because people come in or call, or present the coupons you sent them.
Repeat. To be successful, you need to mail consistently and frequently.
Learn More about a 5 Step Plan to Win Business!
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Turn a Good Customer into a Loyal Customer in 7 Steps
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| If you're loyal to your customers, they'll be loyal to you. Mail is a great way to keep in touch and show your loyalty. Here's how mail can help you:
• Know your customers, keep records of their needs and preferences.
• Send postcards or letters about items and news that might interest them.
• Send useful information in a newsletter.
• Surprise them with a gift certificate or other bonus.
• Delight them by remembering their birthday or anniversary.
• Send a thank you note.
• Reward them for their loyalty with a frequent buyer program.
Learn More about Gaining Loyal Customers!
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4 Ingredients of Mail that Sells
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| Make sure your mailing has these key ingredients:
Attention. Think about the biggest benefit your product or service can provide and dramatize it.
Interest. Now that you’ve got your customers’ attention, hold their interest with details about what you’re selling – in short, simple sentences.
Desire. Give your customer an opportunity to imagine what it’s like to own and use your product, using pictures and/or detailed descriptions. Focus on benefits rather than features.
Action. Don’t forget to ask for the order. Give a compelling reason to visit your store or call your company immediately.
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12 Ways to Drive Traffic to Your Store
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| You have to give your customers a reason to come into your store. And there is no better way to provide that reason than a personal invitation through the mail. Here are 12 ways to make that invitation something special.
• Hold a private sale
• Hold a drawing
• Mail often
• Start a birthday or anniversary club
• Get behind a local charity
• Send a coupon calendar
• Start a store newsletter
• Guest speakers, demonstrations and seminars
• Get an endorsement
• Remind customers to come in
• Hold a block party
• Start a referral program
Learn More about 12 Ways to Drive Traffic to Your Store!
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