Services Offered

The types of services offered under the AIMS schedule are listed below according to their Special Item Number (SIN).

541-1 Advertising Services:  To promote public awareness of agency mission and initiatives, facilitate public understanding of complex technical and social issues, and disseminate information to industry and consumer advocacy groups.

541-2  Public Relation Services:  Using a variety of media and strategies to shape public opinion on an agency and its programs.

541-3  Web Based Marketing Services (Small Business Set Aside):  To maximize an agency's use of its internet capabilities, and ensuring section 508 compliance for webpages.

Series 541-4 Specialized Marketing Services

541-4A  Market Research and Analysis Services:  To identify and analyze target markets, determine marketing trends, create public awareness of products, services, and issues, develop or enhance customized strategic marketing plans, and judge the effectiveness thereof. 

541-4B  Video/Film Production Services:  To use film, video, CD-ROM, DVD, and/or video streaming to inform the public and other government agencies of the latest products, services, or issues that are being offered or considered.

541-4C  Exhibit Design and Implementation Services:  To assist in conceptualizing, designing, and producing exhibits and their accompanying maters, including making all necessary arrangements for exhibits to be displayed in various venues (museums, malls, tradeshows, et al.).  Media and exhibit illumination services are also available.

541-4D  Conference, Events, and Tradeshow Planning Services (Small Business Set Aside):  To manage and take care of all arrangements for conferences, events, seminars and trade shows.

541-4E  Commercial Photography Services (Small Business Set Aside):  Providing black and white, color, or digital photographs for commercial advertisements and/or illustrations to appear in books, magazines, or other media.

541-4F  Commercial Art and Graphic Design Services (Small Business Set Aside):  To develop conceptual designs and layouts for publications, provide copywriting and technical writing services, create sketches, drawings, publication designs, and typographical layouts, and furnish custom or stock artwork to help agencies catch their target market's eye and educate them about various products and services being offered.

541-5  Integrated Marketing Services:  Providing a complete and comprehensive solution that integrates various services found under the other SINs. 

Note:  This SIN should only be utilized when requirements encompass a majority of the SINs offered under the AIMS schedule.  It should not be utilized for requirements that can be addressed by utilizing the proper individualized SIN.

541-1000 Other Direct Costs (ODCs):  Other Direct Costs (ODCs) consist of those services and supplies (other than labor hours) needed to complete a project under the schedule.  Also known as "incidental items," these items were previously listed under each of the SINs, but are now broken out to make it easier for both companies and customers to determine price reasonableness for ODCs.