NCI Files Opposition to Protect "5 A DAY" Logo
NCI Files Opposition to Protect "5 A DAY" Logo
On April 9, 2003, the National Cancer Institute (NCI) filed an opposition with the U.S. Patent and Trademark Office to protect the trademark for its "5 A DAY" campaign, which encourages Americans to eat five or more servings of fruits and vegetables every day for better health. The opposition concerns Dairy Management, Inc.'s use of the slogan and logo "3 A DAY" for a campaign encouraging dairy product use, which NCI believes will cause confusion with its 5 A DAY campaign.
The NCI has spoken with the Dairy Council about the issue and is committed to working with its 5 A Day program partners and with Dairy Management Inc. to resolve the current situation and ensure that consumers aren't confused by different recommendations about what to eat or drink.
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March 16, 2004 update: The National Cancer Institute (NCI) and Dairy Management, Inc. (DMI) are pleased to announce that on January 22, 2004, NCI and DMI entered a settlement agreement regarding NCI's "5 A Day" and DMI's "3-A-Day" trademarks. For full details, please go to http://www.cancer.gov/newscenter/pressreleases/DMI
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For more information about 5 A DAY, visit NCI's Web site at
http://5aday.gov
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