The Broadcast Media & Technology Center typically produces more than 90 TV news stories a year in the form of Video News Releases (VNR’s). These stories cover mission messages including trade, biotechnology, rural development, research, water quality, nutrition, food safety, national forests, conservation, cooperative extension, small farms, marketing and food rescue. This is an excellent avenue for agencies to get their message out to consumers and the agricultural community. The Center's VNR’s usually air on two nationally syndicated programs with targeted audiences of farmers and strong rural viewership, AgDay and US Farm Report. Stories also air in a variety of commercial television station markets. As a weekly service to broadcasters across the country, the Center's TV news producers, write and produce a fifteen minute news "package" that includes two to three VNR’s and additional sound bites. The "package" is mailed to selected stations as well as fed via satellite each Thursday at 4:15 PM Eastern time. These video news releases are also made available to the public as "streaming media" files with direct links from the USDA home page on the Internet.

 

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