GSA's corporate identity is the visual and behavioral representation of the GSA "brand," or promise of value. It consists of a logo - the GSA Star Mark - and a visual system for all print and electronic communications. It also is shaped by the way GSA interact with customers, vendors, and stakeholders. The corporate identity both reflects and is supported by GSA's positioning:
GSA employees have the experience, knowledge, and creative expertise to meet customer's needs in ways that are responsive to all, yet appropriate to each. Whether providing office space, knowing how to obtain the best available products and services, or creating policy, GSA is a trusted resource customers can count on for guidance in making smart choices.
GSA identifies, adapts, and champions best business practices and is a leader in shaping the work environment of the future. Responding every day to the demands of a dynamic democracy, GSA never forgets its role in serving the needs of all Americans.
