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Recent Changes in Marketing and Trade Practices in the U.S. Lettuce and Fresh-Cut Vegetable Industries By Lewrene K. Glaser, Gary D. Thompson, and Charles R. Handy ERS Electronic Agriculture Information Bulletin No. 767. 19 pp, May 2001 This report investigates how retail consolidation, changes in technology, and increased consumer demand for convenience, product diversity, and year-round availability have all influenced shipper-retailer relations in the lettuce and fresh-cut vegetable industries. Keywords: consolidation, fees, services, marketing, fresh-cut, lettuce, shipper-retailer, bagged salads In this report ... Chapters are in Adobe Acrobat PDF format. Entire report, 307 kb web administration: webadmin@ers.usda.gov page updated: May 11, 2001

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