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February 2004 Media Events



 Content

Program Outline
School & Community Activities
Sample News Release
Sample Proclamation
Martin Luther King’s "I Have a Dream" Speech
Facts
References
Resources

Black History Month Tobacco Control Guide.


Program Outline

Mission: To include tobacco control in Black History Month as part of a comprehensive tobacco prevention and control program to reduce tobacco prevalence among African Americans.

Objectives: This guide is designed for educators and other community leaders to raise awareness of tobacco use among African Americans. It also serves to encourage students and community members to take action to reduce tobacco use.

Rationale: According to the Centers for Disease Control and Prevention (CDC), cigarette smoking among African-American teens has increased 56 percent in the 1990s. If current patterns continue, an estimated 1.6 million African Americans who are now under the age of 18 will become regular smokers. About 500,000 of those smokers will die of a smoking related disease.

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Tobacco Prevention School or Community Activities for Black History Month

  1. Advertising — A one-year study found that three major African American publications — Ebony, Jet, and Essence — received proportionately higher profits from cigarette advertisements than did other magazines.1 Students could send magazine editors letters asking for the elimination of tobacco advertising. Magazine contacts are listed below.
     
  2. Hall of Fame & Shame — Students could honor local African American leaders who have made strides in the advancement of public health in the community and create a Hall of Fame by down loading biographies and pictures from the Internet. Or discuss the early lives lost due to tobacco use and create a Hall of Shame. (Names of famous people who have died from tobacco use: Nat King Cole, Sammy Davis Jr., Sarah Vaughn, Eddie Kendricks, Art Blakely, Mary Wells). Have students discuss family members who have died prematurely from tobacco use. The Hall of Fame/Shame could be displayed publicly during Black History Month.12
     
  3. Mural — Students could read the "I Have a Dream" speech and then create a mural, posters, or collage to represent the injustice of tobacco use as an element of symbolism, such as those used by Dr. King. The mural could be displayed publicly during Black History Month.13
     
  4. Essay — More than 35 years have passed since Dr. King's speech and the first Surgeon Generals’ Report on Tobacco. Considering both documents, classes could discuss the American ‘dream.’ What parts of the dream have been realized? Which appear to be coming true right at this time? Which parts of the dream remain unobtained in regard to tobacco use? How might we accomplish these more difficult parts of the dream? Perhaps such questions can be the subject of essay or discussion activities.13
     
  5. Creative Interpretation — Dr. King dreamed that someday America's ‘rough places will be made plain and the crooked places will be made straight.’ This metaphor could be the core of many activities aimed at contrasting the gap between where public health is and where we, as a diverse population, hope it will wind up. "Rough/plain" and "crooked/straight" visualizations could fuel displays, artwork, debates, essays, posters, songs, and personal statements.13
Ebony Magazine
Ms. Lynn Norment, Managing Editor
820 South Michigan Avenue
Chicago, IL 60605
Telephone number - (312) 322-9200
ESSENCE Magazine
Essence Communications Partners
Ms. Monique Greenwood, Editor-in-Chief
1500 Broadway, 6th floor
New York, NY 10036
Telephone number - (212) 642-0600
Jet Magazine
Mr. Malcolm West, Managing Editor
820 South Michigan Avenue
Chicago, IL 60605
Telephone number - (312) 322-9200

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February Sample News Release

News Release
FOR IMMEDIATE RELEASE
Contact:
Phone:
Date:

Black History Month Calls on Community to Speak Out Against Injustice:
African-American Teen Smoking Has Increased 56 percent

According to the Centers for Disease Control and Prevention (CDC), cigarette smoking among African-American teens has increased 56 percent in the 1990s. Students at (name of school or coalition name) pledged to end this trend by introducing (name of tobacco reduction program) and sending letters to the tobacco industry on (date) at (time) at (location address).

"This increase is particularly striking, since African-American youths had the greatest decline of tobacco use among minorities during the 1970s and 1980s, but the steepest increase in use in the 1990s," said (spokesperson).

To counter this rise, students have (discuss new program or current efforts to reduce tobacco use here). After reviewing Martin Luther King Jr.’s "I Have a Dream" speech and information on tobacco use among African Americans, students (or community members) discussed how they can counter the effects of the tobacco industry promotion.

According to the CDC, if current patterns continue, an estimated 1.6 million African Americans who are now under the age of 18 will become regular smokers. About 500,000 of those smokers will die of a smoking-related disease. In reference to the 1998 Surgeon General’s report which was the first to focus on tobacco use among ethnic and racial minorities, Surgeon General Dr. Satcher said, "Unless the trends are reversed, these increases in tobacco use are a time-bomb for the health of our minority populations."

For more information call (name of contact or coalition) at (telephone number). Also, a detailed summary of the Surgeon General’s report, Tobacco Use Among U.S. Racial/Ethnic Minority Groups, and other related information can be found on CDC’s Web site (http://www.cdc.gov/tobacco).

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Black History Month Proclamation

Whereas, each year, approximately 45,000 African Americans die from a preventable smoking-related disease,

Whereas, middle-aged and older African Americans are far more likely than their counterparts in other major racial/ethnic minority groups to die from coronary heart disease, stroke, or lung cancer,

Whereas, approximately three of every four African American smokers prefer menthol cigarettes. Among whites, approximately one quarter of smokers prefer menthol cigarettes. Menthol may facilitate absorption of harmful cigarette smoke constituents,1

Whereas, among adult African American smokers the most popular brands are Newport, Kool, and Salem. Similar brand preference was found among African American teens with 61.3% preferred Newport, 10.9% preferred Kool, and 9.7% preferred Salem,1

Whereas, smoking declined dramatically among African American youths during the 1970s and 1980s, but has increased substantially during the 1990s.

Whereas, prevalence of cessation (the percentage of persons who have smoked at least 100 cigarettes and quit) is higher among whites (50.5%) than among African Americans (35.4%),1

Whereas, a one-year study found that three major African American publications — Ebony, Jet, and Essence — received proportionately higher profits from cigarette advertisements than did other magazines,1

Whereas, if current patterns continue, an estimated 1.6 million African Americans who are now under the age of 18 will become regular smokers. About 500,000 of those smokers will die of a smoking-related disease, and 

Whereas, community members in (name of location) are actively involved in reducing the death and disability caused by tobacco use.

Now, therefore, I, (Name of Governor or Official), (Governor or Official) of (Name of Sate or Area), do hereby proclaim February as Black History Month.

____________________________  ____________________
Signature Date

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"I Have a Dream" Speech Address at March on Washington for Jobs and Freedom by Martin Luther King, Jr. Delivered on the steps at the Lincoln Memorial in Washington D.C. on August 28, 1963

I am happy to join with you today in what will go down in history as the greatest demonstration for freedom in the history of our nation. Five score years ago, a great American, in whose symbolic shadow we stand signed the Emancipation Proclamation. This momentous decree came as a great beacon light of hope to millions of Negro slaves who had been seared in the flames of withering injustice. It came as a joyous daybreak to end the long night of captivity. But one hundred years later, we must face the tragic fact that the Negro is still not free. One hundred years later, the life of the Negro is still sadly crippled by the manacles of segregation and the chains of discrimination. One hundred years later, the Negro lives on a lonely island of poverty in the midst of a vast ocean of material prosperity. One hundred years later, the Negro is still languishing in the corners of American society and finds himself an exile in his own land. So we have come here today to dramatize an appalling condition. In a sense we have come to our nation's capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men would be guaranteed the inalienable rights of life, liberty, and the pursuit of happiness. It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check which has come back marked "insufficient funds." But we refuse to believe that the bank of justice is bankrupt. We refuse to believe that there are insufficient funds in the great vaults of opportunity of this nation. So we have come to cash this check -- a check that will give us upon demand the riches of freedom and the security of justice. We have also come to this hallowed spot to remind America of the fierce urgency of now. This is no time to engage in the luxury of cooling off or to take the tranquilizing drug of gradualism.

Now is the time to rise from the dark and desolate valley of segregation to the sunlit path of racial justice. Now is the time to open the doors of opportunity to all of God's children. Now is the time to lift our nation from the quicksands of racial injustice to the solid rock of brotherhood. Now is the time to make justice a reality for all of God's children. It would be fatal for the nation to overlook the urgency of the moment and to underestimate the determination of the Negro. This sweltering summer of the Negro's legitimate discontent will not pass until there is an invigorating autumn of freedom and equality. Nineteen sixty-three is not an end, but a beginning. Those who hope that the Negro needed to blow off steam and will now be content will have a rude awakening if the nation returns to business as usual. There will be neither rest nor tranquility in America until the Negro is granted his citizenship rights. The whirlwinds of revolt will continue to shake the foundations of our nation until the bright day of justice emerges. But there is something that I must say to my people who stand on the warm threshold which leads into the palace of justice. In the process of gaining our rightful place we must not be guilty of wrongful deeds. Let us not seek to satisfy our thirst for freedom by drinking from the cup of bitterness and hatred. We must forever conduct our struggle on the high plane of dignity and discipline. We must not allow our creative protest to degenerate into physical violence. Again and again we must rise to the majestic heights of meeting physical force with soul force. The marvelous new militancy which has engulfed the Negro community must not lead us to distrust of all white people, for many of our white brothers, as evidenced by their presence here today, have come to realize that their destiny is tied up with our destiny and their freedom is inextricably bound to our freedom. We cannot walk alone. And as we walk, we must make the pledge that we shall march ahead. We cannot turn back. There are those who are asking the devotees of civil rights, "When will you be satisfied?" We can never be satisfied as long as the Negro is the victim of the unspeakable horrors of police brutality. We can never be satisfied as long as our bodies, heavy with the fatigue of travel, cannot gain lodging in the motels of the highways and the hotels of the cities. We cannot be satisfied as long as the Negro's basic mobility is from a smaller ghetto to a larger one. We can never be satisfied as long as a Negro in Mississippi cannot vote and a Negro in New York believes he has nothing for which to vote. No, no, we are not satisfied, and we will not be satisfied until justice rolls down like waters and righteousness like a mighty stream. I am not unmindful that some of you have come here out of great trials and tribulations. Some of you have come fresh from narrow cells. Some of you have come from areas where your quest for freedom left you battered by the storms of persecution and staggered by the winds of police brutality. You have been the veterans of creative suffering. Continue to work with the faith that unearned suffering is redemptive. Go back to Mississippi, go back to Alabama, go back to Georgia, go back to Louisiana, go back to the slums and ghettos of our northern cities, knowing that somehow this situation can and will be changed. Let us not wallow in the valley of despair. I say to you today, my friends, that in spite of the difficulties and frustrations of the moment, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident: that all men are created equal." I have a dream that one day on the red hills of Georgia the sons of former slaves and the sons of former slave owners will be able to sit down together at a table of brotherhood have a dream that one day even the state of Mississippi, a desert state, sweltering with the heat of injustice and oppression, will be transformed into an oasis of freedom and justice. I have a dream that my four children will one day live in a nation where they will not be judged by the color of their skin but by the content of their character. I have a dream today. I have a dream that one day the state of Alabama, whose governor's lips are presently dripping with the words of interposition and nullification, will be transformed into a situation where little black boys and black girls will be able to join hands with little white boys and white girls and walk together as sisters and brothers have a dream today. I have a dream that one day every valley shall be exalted, every hill and mountain shall be made low, the rough places will be made plain, and the crooked places will be made straight, and the glory of the Lord shall be revealed, and all flesh shall see it together. This is our hope. This is the faith with which I return to the South. With this faith we will be able to hew out of the mountain of despair a stone of hope. With this faith we will be able to transform the jangling discords of our nation into a beautiful symphony of brotherhood. With this faith we will be able to work together, to pray together, to struggle together, to go to jail together, to stand up for freedom together, knowing that we will be free one day. This will be the day when all of God's children will be able to sing with a new meaning, "My country, 'tis of thee, sweet land of liberty, of thee I sing. Land where my fathers died, land of the pilgrim's pride, from every mountainside, let freedom ring." And if America is to be a great nation this must become true. So let freedom ring from the prodigious hilltops of New Hampshire. Let freedom ring from the mighty mountains of New York. Let freedom ring from the heightening Alleghenies of Pennsylvania! Let freedom ring from the snowcapped Rockies of Colorado! Let freedom ring from the curvaceous peaks of California! But not only that; let freedom ring from Stone Mountain of Georgia! Let freedom ring from Lookout Mountain of Tennessee! Let freedom ring from every hill and every molehill of Mississippi. From every mountainside, let freedom ring. When we let freedom ring, when we let it ring from every village and every hamlet, from every state and every city, we will be able to speed up that day when all of God's children, black men and white men, Jews and Gentiles, Protestants and Catholics, will be able to join hands and sing in the words of the old Negro spiritual, "Free at last! free at last! thank God Almighty, we are free at last!"

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Facts on Tobacco Use and African Americans

African Americans continue to suffer disproportionately from chronic and preventable disease compared with white Americans.1 Of the three leading causes of death in African Americans—heart disease, cancer, and stroke—smoking and other tobacco use are major contributors.2

Health Effects

  1. Each year, approximately 45,000 African Americans die from a preventable smoking-related disease.3
  2. Smoking is responsible for 87% of lung cancers. African American men are at least 50% more likely to develop lung cancer than white men.1 African American men have a higher mortality rate of cancer of the lung and bronchus (100.8 per 100,000) than do white men (70.1 per 100,000).5
  3. Stroke is associated with cerebrovascular disease and is a major cause of death. Cerebrovascular disease is twice as high among African American men (53.1 per 100,000) as among white men (26.3 per 100,000) and twice as high among African American women (40.6 per 100,000) as among white women (22.6 per 100,000).1
  4. Levels of serum cotinine (metabolized nicotine) are higher among African American smokers than among white or Mexican American smokers for the same number of cigarettes.6

Cigarette Smoking Prevalence

  1. In the 1998 National Health Interview Survey, current smoking prevalence rates were similar among African American adults (24.7%) and white adults (25.%) in the United States.7
  2. Additionally in 1998, African American men (29%) smoked at a higher rate than white men (26.5%); African American women (21.3%) had lower rates than white women (23.6%).7
  3. The decline of smoking among African American young people during the 1970s and 1980s was widely viewed as a great public health success. Unfortunately, recent national surveys have shown that smoking rates among African American high school students are starting to increase, although those rates are still lower than those for other students.8
  4. The 1999 National Youth Tobacco Survey (NYTS) estimates that cigarette smoking prevalence during the past month was higher among white high school students (32.8%) and lower among African American (15.8%) students. However, the rate of smoking among middle school students was similar; about 1 in 10 African American (9.0%) and white (8.8%) middle school students reported having smoked cigarettes in the past month.8

Cigarette Smoking Behavior

  1. Approximately three of every four African American smokers prefer menthol cigarettes. Among whites, approximately a quarter of smokers prefer menthol cigarettes. Menthol may facilitate absorption of harmful cigarette smoke constituents.1
  2. Among adult African American smokers the most popular brands are Newport, Kool, and Salem. Similar brand preference was found among African American teens with 61.3 % preferred Newport, 10.9% preferred Kool, and 9.7% preferred Salem.1

Tobacco Industry Economic Influence

  1. A one-year study found that three major African American publications — Ebony, Jet, and Essence— received proportionately higher profits from cigarette advertisements than did other magazines.1
  2. The tobacco industry attempts to maintain a positive image and public support among African Americans by supporting cultural events and making contributions to minority higher education institutions, elected officials, civic and community organizations, and scholarship programs.1
  3. Middle-aged and older African Americans are far more likely than their counterparts in the other major racial/ethnic minority groups to die from coronary heart disease, stroke, or lung cancer.
  4. Smoking declined dramatically among African American youths during the 1970s and 1980s, but has increased substantially during the 1990s.
  5. If current patterns continue, an estimated 1.6 million African Americans who are now under the age of 18 will become regular smokers. About 500,000 of those smokers will die of a smoking-related disease.
  6. Studies show that adverse infant health outcomes (e.g., the likelihood of pregnant women delivering low birth weight babies, SIDS, and high infant mortality) are especially high for African Americans and American Indians and Alaska Natives.

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References

  1. U.S. Department of Health and Human Services. Tobacco Use Among U.S. Racial/Ethnic Minority Groups — African Americans, American Indians and Alaska Natives, Asian Americans and Pacific Islanders, and Hispanics: A Report of the Surgeon General. Atlanta: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, 1998.
     
  2. Centers for Disease Control and Prevention, Chronic Disease in Minority Populations. Atlanta: GA CDC, 1994:2-16.
     
  3. Centers for Disease Control and Prevention, Office on Smoking and Health, Unpublished data, 1995.
     
  4. Centers for Disease Control and Prevention. At-A-Glance. Tobacco Use Among U.S. Racial/Ethnic Minority Groups — African Americans, American Indians and Alaska Natives, Asian Americans and Pacific Islanders, and Hispanics, Atlanta: CDC, 1998.
     
  5. American Cancer Society, Inc.. Cancer Facts and Figures 2000. Atlanta: ACS, 2000.
     
  6. Caraballo R. Racial and ethnic differences in serum cotinine levels of cigarette smokers, Third National Health and Nutrition Examination Survey, 1988—1991. JAMA 1998;280(2):135-9.
     
  7. Centers for Disease Control and Prevention. Cigarette smoking among adults–United States, 1998. MMWR 1998;49:881-4.
     
  8. Centers for Disease Control and Prevention. Tobacco use among middle and high school students––United States, 1999. MMWR 2000; 49: 49-53.
     
  9. Centers for Disease Control and Prevention. Youth risk behavior surveillance—United States, 1999. MMWR 2000;49, No. SS-5.
     
  10. The University of Michigan. Cigarette Smoking Among American Teens Continues Gradual Decline (press release). December 17, 1999.
     
  11. Centers for Disease Control and Prevention. Cigarette smoking among adults—United States, 1993. MMWR 1994 43; 925-29.
     
  12. Cummings, KM, Department of Cancer Control and Epidemiology, Roswell Park Cancer Institute, Buffalo: NY 14263
     
  13. Whippany Park High School, January 10, 2000,
    www.multipull.com/drkingday/default.html

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Resources

Office on Smoking and Health, Centers for Disease Control and Prevention
4770 Buford Highway, Mail Stop K50
Atlanta, GA 30341-3717
Phone: 770-488-5705, push #3
http://www.cdc.gov/tobacco

CDC Media Campaign Resource Center-Listed below are TV, radio, and print advertisements featuring African Americans.

Wave I Binder-

  • Television Spots— Chain, Delivery Room, Legends, Car (ETS), X-Ray,
  • Radio Spots— Addict, Daddy’s Girl, Funeral, Legends (parents) (may take 6 months to obtain permission), Smokers
  • Print Ad— Legends (may take 6 months to obtain permission), Message to African American Smokers, X-Ray

Wave II Binder-

  • Television Spots— Cake, Stamina, Trim, Morph, Feeling Better, Day Dream
  • Radio Spots— Stamina, Feeling Better, Day Dream

Wave III Video-

  • Television Spots— Rappers, Never Let It Be Said, Nubian Notion, Between Classes, One Day At A Time, Boyz II Men, Basketball, House Party, Industry Rap, Billy Strayhorn, All Talent Thank you, Mitchell Teacher, Tate Big Brother
  • Radio Spots— Never let it Be Said, Beat Box Combo, Butt Combo, Mood Is Right, Daydream Radio Gen., You Can Make a Difference, Reflection, Nubian Notion, Slam, House Party, Industry Rap, Ross Little Boy, Tate Big Brother, Harvey 2, Sammy Davis Jr., Truth vs. Advertising, My Little Brother Can't Ask You…, Thank You Dad, I Know You Smoke. I See It In Your Daughter, Thank You Dad, For Taking It Outside: Three Pics, Thank You Parents, Harvey 2, 3000 Kids, FDA ID, Cigarettes Made Them History, Sammy Davis Jr., Daddy’s Eyes, Momma’s Lungs, Momma's Eyes, Daddy's Lungs, Showed Me The Way, Boyz II Men
  • Print— First Hamster, Cartwheel, Cigarette, Your Car. Your Smoke. His Lungs

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February Media Events

 


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This page last reviewed January 14, 2004

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