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The New Label--It's Clearly Better
Radio Public Service Announcements


The following transcripts are radio public service announcements for the new over-the-counter label.

  • "Footsteps" A script for a 30-second recorded radio announcement 

  • "Symptoms"  A script for a 30-second recorded radio announcement 

  • Live-Read Announcements.  Two 30-second, two 20-second, one 15-second, and one 10-second live-read announcements 

"Footsteps"
This resource is also available as an audio file
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Sound effect:

ANIMATED FOOTSTEPS ECHOING IN EMPTY ROOM MYSTERIOUS, PINK PANTERESQUE MUSIC
 

Man's voice:

(CHARACTER VOICE, LIGHT-HEARTED AND FUN) Let's see, decongestants, decongestants, deco...
 

Sound effect:

HE APPEARS TO RUN INTO SOMETHING. THINGS CRASH TO THE FLOOR.
 

Man's voice:

Ow!
 

Sound effect:

MORE FOOTSTEPS. ANOTHER CRASH IS HEARD.
 

Man's voice:

Oof. Oh, a little light would help.
 

Announcer:

If you're in the dark about choosing over-the-counter medicines, we have good news. Soon, all over-the-counter medicines will feature new, easier-to-read labels that clearly show their ingredients, uses, warnings and directions. For more information, call the Food and Drug Administration at 1-888-INFO-FDA. The new label. It's clearly better.

 

"Symptoms" 
This resource is also available as an audio file
(Requires free RealOne Player software)

Announcer:
Does your head pound when looking for the right pain reliever?
 
Sound effect:
THROBBING, POUNDING SOUND
 
Announcer:
Do you get exhausted comparing sleep aids?
 
Sound effect:
YAWN
 
Announcer:
Is choosing the best sore throat medicine getting harder to swallow?
 
Sound effect:
STRAINED GULP
 
Announcer:
If medicine labels confuse you, here's good news. Soon, all over-the-counter medicines will feature easier-to-read labels that clearly show their ingredients uses, warnings and directions. For information, call the Food and Drug Administration at 1-888-INFO-FDA. The new label. It's clearly better.

 

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Live-Read Announcements  
Two 30-second, two 20-second, one 15-second, 
and one 10-second live-read announcements. 

30-second script: 

Yes it’s true: certain things in life are confusing. Tax forms, algebra, how to make 12 o’clock stop blinking on your VCR. But there are times when things shouldn’t be confusing. Like when it comes to the labels on over-the-counter medicines. Soon, all over-the-counter medicines will feature new, easier-to-read labels that clearly show their ingredients, uses, warnings and directions. For more information, call the Food and Drug Administration at 1-888-INFO-FDA. The new label – It’s clearly better.

30-second script:

Soon, all over-the-counter medicines will have one thing in common: simplicity. That’s because all over-the-counter medicines will feature new, easier-to-read labels that clearly show their ingredients, uses, warnings and directions. Because if there’s one symptom we all want to relieve, it’s confusion. For more information, call the Food and Drug Administration at 1-888-INFO-FDA. Again, that’s 1-888-INFO-FDA. The new label –It’s clearly better.
20-second script:
 
While it’s true there are certain things in life that are confusing, there are times when things shouldn’t be. Like when it comes to the labels on over-the-counter medicines. Soon, all over-the-counter medicines will feature new, easier-to-read labels. For more information, call the Food and Drug Administration at 1-888-INFO-FDA. The new label –It’s clearly better.
 
20-second script:
 
Soon, all over-the counter medicines will have one thing in common: simplicity. That’s because all over-the-counter medicines will feature new, easier-to-read labels that clearly show their ingredients, uses, warnings and directions. For more information, call the Food and Drug Administration at 1-888-INFO-FDA. The new label –It’s clearly better.
 
15-second script:
 
Tired of being confused when comparing over-the-counter medicines? Soon, all over-the-counter medicines will feature new, easier-to-read labels. For more information, call the Food and Drug Administration at 1-888-INFO-FDA. The new label – It’s clearly better.
 
10-second script:
 
Soon, all over-the-counter medicines will feature new, easier-to-read labels. For more information, call the Food and Drug Administration at 1-888-INFO-FDA.

U.S. Department of Health and Human Services
Food and Drug Administration
www.fda.gov
1-888-INFO-FDA


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FDA/Center for Drug Evaluation and Research
Last Updated: May 15, 2003
Originator: OTCOM/DLIS
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