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overview
To reduce foodborne illness, USDA recommends that consumers cook
hamburgers thoroughly and order them thoroughly cooked in restaurants.
To design and target effective consumer education, food safety educators
need information about the tradeoffs consumers face when making
food safety behavior changes. ERS purchased data from the Market
Research Corporation of America for an in-depth case study of consumer
food safety behavior, Consumer Food
Safety Behavior: A Case Study in Hamburger Cooking and Ordering.
The Hamburger Doneness and Consumer Preferences data report consumers'
preferences for how thoroughly they like their hamburgers cooked,
their perceptions of the risks of foodborne illness, the perceived
sensory characteristics of hamburgers cooked to different degrees
of doneness, cooking methods, and consumers' sources of information
about food safety. The data were prepared from responses to two
modules of a national mail survey conducted in 1996.
The two modules, entitled Hamburger and Egg Consumption Diary and
the Hamburger Preparation Quiz, were conducted as supplements to
MRCA's Menu Census Survey. This data product is targeted to researchers
who wish to conduct independent analyses of the data.
data files
The Hamburger Doneness and Consumer Preferences data files provide
information from two 1996 national survey modules on consumer doneness
choices, cooking methods, attitudes toward foodborne illness and
sensory characteristics of hamburgers, and food safety information
sources. This data product is a set of two data files in ASCII text
format. For information on how to use the data and other helpful
hints, scroll down to the sections on "documentation."
Hamburger and Egg Consumption
Diary
Data on hamburger doneness and cooking methods for hamburgers
eaten in the last two weeks, along with demographic data for respondents,
(ASCII (txt) data file, space delimited, 444 Kb)
Hamburger Preparation Quiz
Data on hamburger doneness preferences and other attitudes toward
the risk of foodborne illness and sensory characteristics of hamburgers,
along with demographic data for respondents. (ASCII (txt) data file,
space delimited, 210 Kb)
release date: May, 2002.
instructions/helpful hints
documentation for the hamburger
and egg consumption diary, data file
1. About the Survey
2. How to Use the Data File
3. Variable Definitions
Appendix A. Survey Supplement Form
for the Hamburger & Egg Consumption Diary
Appendix B. Descriptive Statistics
of Variables
documentation for the hamburger preparation quiz
1. About the Survey
2. How to Use the Data File
3. Variable Definitions
Appendix A. Survey Supplement Form
for the Hamburger Preparation Quiz
Appendix B. Descriptive Statistics
of Variables
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