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Marketing
Advertising and Integrated Marketing Solutions (AIMS) - Schedule 541
Use GSA's Advertising and Integrated Marketing Solutions schedule Need assistance educating the public on an agency's programs? Require expertise for the strategic placement of advertising campaigns? Is there an agency requirement for a comprehensive media plan that includes advertising, web site design, graphic design or direct mail? If the answer is "yes" to any of these questions, the GSA's new Advertising and Integrated Marketing Solutions (AIMS) schedule is the solution. Contracts are awarded to advertising and marketing firms of various types and sizes that can help an agency accomplish its goals. The guesswork for finding qualified contractors is removed as the firms found on schedule are pre-approved to do business with the government and many of them are leaders within their field, thus reducing procurement lead time. Under the AIMS schedule, a multitude of services are available and are categorized into five groupings for ease of reference.
AIMS replaces the former Marketing, Media and Public Information Services (MMPIS) schedule. The same services that were once offered under MMPIS are still available under AIMS - but the schedule itself was improved. To ensure this schedule accommodated the marketing and communications needs of the federal government, GSA interviewed both potential and current users of the schedule, as well as contractors on the MMPIS schedule. The results of these interviews led to streamlining of many marketing features previously offered and organize the new AIMS schedule to allow for a comprehensive total solutions approach - all while maintaining the quality and quantity of contractors available. By using this schedule, any agency can hire a contractor capable of performing various complex marketing and public communication tasks. Relying on cumbersome procurement vehicles are now a thing of the past with the advent of GSA's Advertising and Integrated Marketing Solutions schedule.
Last Modified 10/4/2004
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(703) 305-7633 janis.freeman@gsa.gov View Contact Details Patricia Whittaker (703) 305-6650 patricia.whittaker@gsa.gov View Contact Details Michelle Padfield (703) 308-0793 michelle.padfield@gsa.gov View Contact Details Other Contacts Services Acquisition
GSA Schedules For Vendors - Getting on Schedule For Customers - Ordering from Schedules
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