Tobacco
Counter-Advertising
Campaigns
Made
Easy
Creating
high-quality,
effective
tobacco
counter-advertising
can
be
time
consuming
and
expensive.
To
save
you
this
time
and
cost,
CDC
has
licensed
existing
advertisements
developed
by
a
number
of
U.S.
states,
organizations,
and
federal
agencies.
These
ads
are
available
to
you
through
the
Media
Campaign
Resource
Center
for
Tobacco
Control,
which
not
only
gives
you
access
to
these
ads
but
can
help
you
develop
an
ad
campaign
to
use
them
effectively.
By
providing
access
to
existing
advertising
materials,
the
Resource
Center
allows
states
and
organizations
to
save
the
high
cost
of
producing
new
ads.
Resource
Center
customers
pay
only
talent
fees
and
nominal
charges
for
tagging,
shipping,
and
processing.
The
Resource
Center
currently
offers
about
400
television
spots,
200
radio
spots,
125
print
ads,
and
50
outdoor
ads.
The
materials
are
available
in
a
number
of
languages,
and
topics
addressed
include
youth
prevention,
adult
cessation,
and
protection
from
secondhand
smoke.
With
these
many
choices,
choosing
the
right
ads
for
your
campaign
can
be
a
challenge.
The
Resource
Center
Web
site
includes
a
comprehensive
chart
of
advertising
materials,
information
about
how
to
order
Media
Campaign
Resource
Books
and
Video
Catalogs,
and
other
helpful
information.
The
Resource
Center
also
offers
technical
assistance
to
help
you
with
ad
selection
and
other
advertising
campaign
tasks.
Resource
Books
The
Resource
Books
catalog
each
available
ad
and
contain
valuable
information
on
developing
tobacco
prevention
advertising
campaigns.
In
addition,
all
of
the
television
and
radio
spots
are
featured
on
the
Video
Catalog
(VHS
format).
For
$25,
you
can
get
a
subscription
to
the
Resource
Books
and
Video
Catalogs.
With
this
subscription,
you
will
also
receive
future
Resource
Center
updates
and
announcements.
Technical
Assistance
For
those
who
need
an
expert's
advice,
we
offer
in-depth
technical
assistance.
We
can
help
you
choose
the
right
ads
for
your
target,
develop
a
media
plan,
negotiate
with
media
outlets,
and
publicize
your
campaigns
to
other
states
and
organizations.
Web
Site:
http://www.cdc.gov/tobacco/mcrc
To
get
more
information
about
the
Media
Campaign
Resource
Center,
order
the
Resource
Books,
and
find
out
about
our
promotional
packages,
please
see
our
Web
site.
The
"MCRC
Campaign
Chart"
section
of
the
Web
site
contains
a
downloadable
Excel
spreadsheet
that
includes
information
about
all
of
the
advertising
materials
in
the
Resource
Center.
The
"Advertising
on
a
Tight
Budget"
section
of
the
Web
site
contains
lists
of
spots
with
no
talent
fees
and
lists
of
"in
cycle"
spots
that
are
available
at
reduced
talent
fees.
Reviewing
these
lists
can
help
you
save
money!
How
to
Reach
Us
To
order
materials
or
request
technical
assistance,
you
can
contact
the
Media
Campaign
Resource
Center
at
mcrc@cdc.gov
or
770-488-5705,
ext.
2.
For
other
publication
requests,
general
information
about
tobacco,
or
other
inquiries,
contact
the
Office
on
Smoking
and
Health
at
tobaccoinfo@cdc.gov
or
770-488-5705,
ext.
3.
For
other
counter-marketing
questions,
contact
Linda
Block
of
CDC's
Office
on
Smoking
and
Health
at
lblock@cdc.gov
or
770-488-5476.
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