TV Ads in Cycle for Use on Local Network Stations with Approximate Cost
One way to reduce the cost of doing a paid advertising campaign is to use spots for which a portion of talent payments have already been paid. A spot for which the initial portion of talent payments have been paid is considered to be "in cycle." Once a spot is in cycle, other organizations across the country can add their local markets to the cycle relatively inexpensively.
Below is a list of television ads that are currently in cycle as paid spots. Because the primary talent fees have already been paid for these ads, you can use them in your local market at a fraction of the original talent payment. The cost of adding a mid-sized market (e.g., Phoenix, Denver, Pittsburgh) to the current cycle is indicated for each spot. For smaller markets, this amount will be less; for larger markets, it will be more.
Consult the Media Campaign Resource Books for descriptions of and background information on these ads. You may order these books by calling the Media Campaign Resource Center at (770) 488-5705, press 2.
Addiction
Addiction Youth
BUBBLEWRAP (Wave VII)
Finish use by 1/9/05
$362
Cessation – General
CIGARETTE PACK (Wave II)
Finish use by 11/30/04
$273
Cessation - Quitline
QUITTING TAKES PRACTICE – ENGLISH (Wave I)
Begin use by 1/16/05
$0
QUITTING TAKES PRACTICE – SPANISH (Wave I)
Finish use by 1/27/05
$0
Health Consequences of Smoking
KRYSTELL MEMORIAL (Wave III)
Finish use by 2/6/05
$194
Pregnancy
YOU HAVE THE POWER (Wave III)
Finish use by 1/30/05
$84
Secondhand Smoke – General
BIG BROTHER (Wave III)
Finish use by 11/7/04
$302
music $480
FRONT PORCH (Wave III)
Finish use by 1/9/05
$151
music $480
WONDERFUL GRANDFATHER (Wave III)
Finish use by 1/9/05
$151
music $480
VICTIM WIFE (Wave III)
Finish use by 2/27/05
$298
Secondhand Smoke in Restaurants and Bars
BARTENDER (Wave III)
Finish use by 12/29/04
$181
Secondhand Smoke in the Workplace
Tobacco Products
Youth Prevention
RELAXED AS CAN BE
Finish use by 1/13/05
$67
OLDER THAN DEAD
Finish use by 1/13/05
$218
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