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For further information contact the
Office of Communication
Centers for Disease Control and Prevention
Building 16, D-42
1600 Clifton Road, N.E.
Atlanta, GA 30333
E-mail:
HComm@cdc.gov |
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Overview
CDCynergy
is a multimedia CD-ROM used for planning, managing, and evaluating public
health communication programs. This innovative tool is used to guide and
assist users in designing health communication interventions within a public
health framework. Originally created for use within the CDC, the idea of an
institution-wide planning model found its way outside of the agency.
CDCynergy has been adapted for use by public health professionals on a
national, state, and/or local level.
The planning model is designed to guide the user through systematically
conceptualizing, planning, developing, testing, implementing, and evaluating
health communication activities, while promoting accountability and the
importance of evaluation.
More specifically, the user is presented with a step-by-step detailed
tutorial, case examples, and a wealth of resources, in addition to a diverse
media library and a cumulative evaluation plan. The program also provides
the user with a link to a word processing template to aid in writing a
detailed intervention campaign.
In addition to the Basic edition, CDCynergy has been tailored to several
disciplines within public health. The Tailored
Editions are based on the same tested planning model as CDCynergy Basic,
and contain examples and resources targeted the specific audience in
question.
CDCynergy is rapidly becoming the planning tool of choice among health
communicators/educators at local, state, national and international
levels.
The CDCynergy Process
CDCynergy does not assume that communication is the solution to a public
health problem! Rather, it guides you through a process in which you:
- Use research to help describe and determine the causes of the health
problem that you plan to address with an intervention, and to detail the
audience segments affected by the problem
- Explore a wide range of possible strategies for the problem
- Systematically select the strategies that may show the most promise to
help the audiences
- Understand the role communication can play in planning, implementing
and evaluating selected strategies
- Develop a comprehensive communication plan that includes audience
research, pre-testing, production, launch and evaluation at every stage
To Order a Copy of CDCynergy Basic Edition
If you are interested in expert training in addition to a copy of the
disk, the Society of Public Health Educators
(SOPHE) distributes the disk as part of their
training of the CDCynergy Basic Edition.
If you are interested in purchasing a copy the disk only, please contact
the Public Health Foundation.
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