Title 16--Commercial Practices

CHAPTER I--FEDERAL TRADE COMMISSION

PART 23--GUIDES FOR THE JEWELRY, PRECIOUS METALS, AND PEWTER INDUSTRIES


TEXT PDF23.0 Scope and application.
TEXT PDF23.1 Deception (general).
TEXT PDF23.2 Misleading illustrations.
TEXT PDF23.3 Misuse of the terms ``hand-made,'' ``hand-polished,'' etc.
TEXT PDF23.4 Misrepresentation as to gold content.
TEXT PDF23.5 Misuse of the word ``vermeil.''
TEXT PDF23.6 Misrepresentation as to silver content.
TEXT PDF23.7 Misuse of the words ``platinum,'' ``iridium,'' ``palladium,'' ``ruthenium,'' ``rhodium,'' and ``osmium.''
TEXT PDF23.8 Misrepresentation as to content of pewter.
TEXT PDF23.9 Additional guidance for the use of quality marks.
TEXT PDF23.10 Misuse of ``corrosion proof,'' ``noncorrosive,'' ``corrosion resistant,'' ``rust proof,'' ``rust resistant,'' etc.
TEXT PDF23.11 Definition and misuse of the word ``diamond.''
TEXT PDF23.12 Misuse of the words ``flawless,'' ``perfect,'' etc.
TEXT PDF23.13 Disclosing existence of artificial coloring, infusing, etc.
TEXT PDF23.14 Misuse of the term ``blue white.''
TEXT PDF23.15 Misuse of the term ``properly cut,'' etc.
TEXT PDF23.16 Misuse of the words ``brilliant'' and ``full cut.''
TEXT PDF23.17 Misrepresentation of weight and ``total weight.''
TEXT PDF23.18 Definitions of various pearls.
TEXT PDF23.19 Misuse of the word ``pearl.''
TEXT PDF23.20 Misuse of terms such as ``cultured pearl,'' ``seed pearl,'' ``Oriental pearl,'' ``natura,'' ``kultured,'' ``real,'' ``gem,'' ``synthetic,'' and regional designations.
TEXT PDF23.21 Misrepresentation as to cultured pearls.
TEXT PDF23.22 Deception as to gemstones.
TEXT PDF23.23 Misuse of the words ``ruby,'' ``sapphire,'' ``emerald,'' ``topaz,'' ``stone,'' ``birthstone,'' ``gemstone,'' etc.
TEXT PDF23.24 Misuse of the words ``real,'' ``genuine,'' ``natural,'' ``precious,'' etc.
TEXT PDF23.25 Misuse of the word ``gem.''
TEXT PDF23.26 Misuse of the words ``flawless,'' ``perfect,'' etc.



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