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National Center for Chronic Disease Prevention and Health Promotion
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National Center for Chronic Disease Prevention and Health Promotion Home | About Us | Site Map | Topic Index | Contact Us |
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Frequently Asked QuestionsQ: Who are the members of the 5 A Day Program Partnership and what are their roles?A: The national 5 A Day Program began in 1991 as a unique public private partnership between the National Cancer Institute (NCI) and Produce for Better Health (PBH) a non-profit organization that promotes the consumption of fruits and vegetables. Recently, the 5 A Day Program has expanded to become the largest public/private partnership for nutrition. 5 A Day partners include federal agencies, private industry, states, and nonprofit community and advocacy organizations. NCI has licensed 55 state and territorial health agencies (including the U.S. Air Force, Army, Navy, Marine Corps, and Coast Guard, as well as Indian Health Services) to coordinate and deliver 5 A Day activities through multiple community channels. PBH has licensed over 1000 industry members, representing 35,000 supermarkets nationwide. In 2002 a Memorandum of Agreement was signed between the CDC, NCI and USDA to define working relationships that would increase the consumption of fruits and vegetables by the American Public. The Centers for Disease Control and Prevention (CDC) works with and assists States with their 5 A Day programs and is incorporating 5 A Day programming into their comprehensive nutrition and physical activity grants. These grants are awarded to states for nutrition education, intervention activities, and pilot research projects. CDC also supports environmental and policy strategies to promote increased fruit and vegetable consumption. Through the Behavioral Risk Factor Surveillance System (BRFSS), http://apps.nccd.cdc.gov/5ADaySurveillance/ CDC monitors the fruit and vegetable consumption. NCI provides leadership in the areas of research, research dissemination, and communication of the 5 A Day message. The USDA's Food and Nutrition Service promotes 5 A Day in classrooms, cafeterias, and food assistance programs across the nation. Using social marketing and a theory-driven educational approach, the community programs seek to raise public awareness of the health benefits of eating "5 a day" and provide interactive and skill building activities to show Americans how to accomplish this goal. Coalition participants include:
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