OREGON
Why Safety Belts?
 

PROJECT CHARACTERISTICS PROGRAM AREA(S)
  Targets hard-to-reach/at risk population   Police Traffic Services
Occupant Protection
       
TYPE OF JURISDICTION    
  County    
       
TARGETED POPULATION(S) JURISDICTION SIZE
  General Population   180,000


PROBLEM IDENTIFICATION
Traumatic injuries from motor vehicle crashes are the leading cause of death in the United States for persons 1 to 34 years of age; however, proper use of seat belts can reduce the risk of fatal injury to front seat passenger car occupants by 45 percent. The State of Oregon has a stringent primary enforcement law requiring the driver to be responsible for properly restraining a passenger under the age of 16, yet 15 percent of passenger car occupants still do not buckle up. Moreover, statewide surveys disclosed that one out of four children, under the age of one, were not properly restrained.

In Jackson County, from 1995 through 1997, in more than 50 percent of the reported fatal crashes, the victims were not wearing a seat belt. Two children were among the crash fatalities during this time, due to the absence of proper restraints. The Jackson County Sheriff's Office identified two problems:

  • Police officers had no difficulty in issuing seat belt citations while stopping motorists for another violation; however, officers had difficulty in consistently enforcing the primary seat belt law
  • More than 150 low income families were on the County's waiting list for affordable child safety seats


GOALS AND OBJECTIVES
The goal of the Why Safety Belts? program was to reduce motor vehicle crash related injuries and fatalities through the increase of safety belt and child safety seat use. In order to reach this goal, several objectives were set:

  • Create a positively-motivated enforcement environment in which police officers could progressively increase primary seat belt law enforcement
  • Design a quality public education program to reach primary law violators
  • Establish a consistent source of funds to purchase child safety seats for low income families


STRATEGIES AND ACTIVITIES
Early in 1997, the Jackson County Sheriff's Office developed the Why Safety Belts? campaign as the primary strategy for meeting the program's goal and objectives. The Why Safety Belts? initiative provides the courts with the option of offering a seat belt offender a choice between receiving a citation and fine or paying a $20 fee and attending a Why Safety Belts? class. Upon completion of the class, the offender's fine is suspended and the citation is dismissed. Class instruction is provided by a collaborative effort of the Rogue Valley Medical Center Emergency Services, the Jackson County Sheriff's Office, the Jackson County Health Department and the Oregon State Police. It features a slide presentation of the results of crashes occurring locally, complete with graphic portrayals of the injuries suffered in these crashes and the resulting medical procedures required—all preventable if the occupants had worn seat belts. The $20 fee paid by each attendee is used to endow a fund to purchase child safety seats for dissemination to financially-qualified families, disbursed through the local health department, local hospitals and fire departments.


RESULTS
Since program inception in March 1997, 1,310 safety belt law offenders have chosen to attend the Why Safety Belts? class. Acceptance of the class by attendees has been positive and many have brought family members. A survey was conducted in Spring 1998, and while final results are still pending, data indicate an 87 percent compliance rate with Oregon's seat belt law.

In addition, 350 infant and child safety seats were purchased through the Why Safety Belts? class fees, and distributed to low income families, who were provided individual training on the proper installation and use of the seats.

Three newly-trained technicians have now joined with the Why Safety Belts? training team to provide community clinics in which the general public is instructed about the proper use of child safety seats.

 

FUNDING
  Section 402: $11,952
CONTACT  
  Sandra DePiero
Traffic Safety Coordinator
Jackson County Sheriff's Office
787 West 8th street
Medford, Or 97501
(541) 774-6809



NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION

FALL 1998