PROBLEM IDENTIFICATION
A ongoing concern of the Morris County, New Jersey emergency response community is to properly identify and care for children involved in motor vehicle crashes in which the adult victim is incapacitated.

GOALS AND OBJECTIVES
The goal of the Morris County Infant and Child Emergency Identification Sticker Program was better coordination of Emergency Medical Services (EMS) in the county, through the following objectives:

• Designing an identification program for infants and children involved in motor vehicle crashes
• Promoting proper use of child safety seats

STRATEGIES AND ACTIVITIES
The Morris County Highway Traffic Safety Committee created the Infant and Child Emergency Identification Sticker Program in 1997. This program features a sticker designed to be placed on the back of a child safety seat, listing information such as the child's name, address, physician, emergency contacts and any critical medical information. Two smaller, complimentary stickers were also created for visible placement on the outside of the child safety seat, notifying emergency response personnel that the seat contains an identification sticker. The Traffic Safety Committee also provides instructions on the proper use of child safety seats printed on the reverse side of the paper on which the stickers are affixed.

In February 1998, the Highway Traffic Safety Committee printed 15,000 sets of Infant and Child Emergency Identification stickers and disseminated the stickers to police departments, fire departments, rescue squads, hospitals, day care centers, physicians offices, and municipal offices. A press conference was held, officially launching the program, prompting hundreds of requests for the stickers from the public. More than two dozen localities in other areas of the state have asked for information about the program and have expressed interest in sponsoring similar efforts in their local communities. The Emergency Identification Sticker program, the first of its kind in the state, has been recognized by the New Jersey Division of Highway Traffic Safety as highly-replicable, and so it will be used as a model for a statewide effort. In addition, a similar version of the sticker for bicycle helmets is in the design phase.