PROBLEM IDENTIFICATION
A 1993 survey of students attending the University of California, Santa Barbara (UCSB) and Santa Barbara City College (SBCC) indicated that 77 percent had used alcohol in the past 30 days, and 68 percent drank weekly. Approximately 50 percent of the surveyed students reported binge drinking, and 38 percent admitted to driving while impaired. During that same year, Santa Barbara reported 2,279 alcohol-related motor vehicle crashes and 230 injury bicycle crashes.

GOALS AND OBJECTIVES
To address these issues, the UCSB Student Health Services and the UCSB Police Department implemented a Driving/Bicycling Under the Influence (DUI/BUI) Awareness and Enforcement Campaign in 1995, targeting students at UCSB and SBCC. The program hoped to effect positive changes in attitudes and behaviors by involving students in the educational process, creating opportunities for alternative activities, and increasing enforcement of sanctions for unsafe/illegal behavior. Specifically, the program sought to:

• Expand at least two existing alternative (non-alcohol focused) weekend social activities and create at least two new activities
• Enlarge the existing "mocktail" catering service and incorporate components suggested by the student planning committee
• Increase enforcement of existing laws and campus policies, increasing the number of DUI/BUI arrests by at least 400 percent by June of 1996

STRATEGIES AND ACTIVITIES
Because college students are still formulating attitudes and behaviors as they transition from living with parents to living on their own, they are particularly open to new ways of seeing and doing things. Campaign organizers therefore decided that students would develop the awareness portion of the campaign through internships and media design competitions, as well as by planning and implementing alternative activities. Students and campus police worked together to provide educational checkpoints and presentations. Specific activities associated with the campaign included:

• A series of eight different media and educational approaches were used to reach approximately 30,000 students on the two campuses
• Existing activities were expanded and new activities developed to serve as consistent alternatives to current alcohol- and drug-focused activities. These included music at the University Center coffee house and a full schedule of weekend activities at a large privately owned residence accommodating 1,200 students
• "Party TOADS", the mocktail catering service, catered more than 30 events, and presented the service to the Pan-Hellenic/Intra-Fraternal Council
• Campus police and student peer educators have conducted educational checkpoints where information about alcohol- and drug-related traffic safety issues are distributed
• Educational sessions utilizing a panel of police officers, student peer health educators and students with personal DUI experiences are presented through academic classes, residence halls, fraternities/sororities, campus clubs, special lectures and events
• There has been increased enforcement of existing laws and campus policies by the UCSB police at checkpoints on both college campuses each quarter

RESULTS During the 1996 school year, the DUI/BUI Awareness Campaign developed and implemented a series of media and educational approaches, including a media art contest and sidewalk chalk art competitions. A laminated card with an alternative transportation schedule on one side and tips for responsible party hosting on the other was distributed to all students. A UCSB video titled "Drinking Stories" was presented, followed by a discussion group. Two sobriety checkpoints were conducted, screening 670 vehicles, and resulting in 13 DUI and 3 BUI arrests.

FUNDING   Section 410: $248,062 CONTACT     Victoria Behbahani Program Coordinator Office of Traffic Safety 7000 Franklin Blvd, Suite 440 Sacramento, CA 95823 (916) 262-0990