PROBLEM IDENTIFICATION
During the past five years the population of San Diego, California has increased significantly, as has the incidence of impaired driving, traffic crashes, and pedestrian fatalities in residents over the age of 50. The San Diego Police Department's Traffic Division created a DUI squad in 1992 dedicated solely to impaired driving enforcement, conducting sobriety checkpoints, distributing educational materials to motorists passing through checkpoints and providing public service announcements to local media. However, the squad lacked adequate resources to keep pace with San Diego's population growth.

GOALS AND OBJECTIVES
The City of San Diego Drunk Driving Enforcement Program was initiated in 1995. Specific goals of the program were to:

• Increase the number of DUI arrests prior to their involvement in motor vehicle crashes, through sobriety checkpoints
• Reduce the number of crashes resulting from speed violations, and reduce hit and run collisions
• Increase enforcement of pedestrian violations
• Educate the community on traffic safety issues through an enhanced public awareness and education program

STRATEGIES AND ACTIVITIES
Traffic Division staff developed a series of targeted strategies to enhance the department's existing DUI Enforcement and Traffic Safety Education Programs. Officers became innovative, flexible and aggressive in their enforcement efforts. Drunk Driving Enforcement Program activities aimed at keeping traffic safety and responsible driving in the public eye included:

• Use of high profile DUI enforcement and sobriety checkpoints
• Conducting seat belt and child safety restraint checkpoints
• Extensive traffic safety education presentations and exhibitions
• Developing and presenting additional public service announcements
• Encouraging community involvement and participation, as well as media coverage of enforcement efforts