WASHINGTON
Forty More Years: Survivors Lead the Way

 

PROJECT CHARACTERISTICS PROGRAM AREA(S)
  Innovative or non-traditional approach
Increased media visibility
  Buckle Up America
       
TYPE OF JURISDICTION    
  State    
       
TARGETED POPULATION(S) JURISDICTION SIZE
  General Population   4,866,692


PROBLEM IDENTIFICATION
In 1997, the seat belt use rate in Washington was 86 percent, one of the highest in the nation. The state has met the president's national goal for seat belt use by the year 2000, and continues to support the Buckle Up America! campaign, working toward the initiative's year 2005 goal of 90 percent seat belt use nationally. In an effort to encourage seat belt use among all residents of Washington, traffic safety advocates held several safety belt survivor conferences during the summer of 1998. The Washington Safety Commission's Safety Belt Survivor Conference was held in the City of Lynnwood. In addition, two day-long Safety Belt Survivor Conferences, hosted by the Washington Safety Restraint Coalition and the Washington Traffic Safety Commission, were held in Spokane and Seattle.


GOALS AND OBJECTIVES
The goal of the Safety Belt Survivor Conferences was to bring together families who had survived severe motor vehicle crashes, because they wore safety belts, to discuss ways to encourage others to buckle up. Specific objectives of the conferences were to:

  • Allow survivors the opportunity to interact with representatives of law enforcement, community leaders and activists, members of public health and medical communities, media and legislators
  • Discuss possible methods to persuade motorists to practice safe driving
  • Use media support to publicize the importance of using seat belts, and the possible consequences of non-use


STRATEGIES AND ACTIVITIES
All three Seat Belt Survivor Conferences were held in the summer of 1998, with a wide variety of participants including traffic safety advocates, law enforcement agencies, public health and medical representatives, legislators, community leaders and the local media. Traffic crash survivors recounted their stories, many of them very emotional. One man from Anacortes, Washington spoke of his experiences in two crashes, one in 1957, when seat belts had to be obtained from the airport, and one forty years later in 1997. He credited seat belt use with his survival in both cases.

The survivors' stories were filmed for use in public service announcements, and all participated in photo shoots for posters and educational brochures. "I Survived" bumper stickers and t-shirts were distributed to survivors at the conferences, along with other promotional items


RESULTS
The Safety Belt Survivors Conferences were very successful in bringing together representatives of government, law enforcement, community leaders and crash survivors to discuss the important lessons that can be learned from those who choose to wear seat belts, and avoid serious injury in traffic crashes. Educational and promotional materials developed from the conferences are being used to increase seat belt use in Washington, to meet the national year 2005 goal of 90 percent.

 

FUNDING
  Section 402: $35,000
CONTACT  
 

Kathy Krueger
Safety Restraint Coalition
917 Kirkland Avenue
Kirkland, WA 98033
(425) 828-8975


NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION

SUMMER 1999