PROBLEM IDENTIFICATION
In
order to effectively and efficiently achieve its departmental strategic
goals, the United States Department of Transportation (DOT) is aware
that it must anticipate the requirements of the nation's transportation
system, and provide leadership to ensure that DOT will fully meet America's
needs in the 21st century. To meet this challenge, the concept of ONE
DOT was developed.
ONE DOT will
allow all the agencies of DOT to collaborate on issues such as the Buckle
Up America! campaign, so that they can work together to identify
innovative strategies to energize and mobilize their partners in traffic
safety. The National Highway Traffic Safety Administration (NHTSA) has
played an integral role in obtaining the support of the various DOT
modes to help increase seat belt use nationally, and establishing intermodal
Safe Communities programs.
GOALS AND OBJECTIVES
The NHTSA Regional Offices
take a leadership role in the ONE DOT initiative through their participation
in regional intermodal task forces that address transportation-related
issues. The Buckle Up America! campaign goals of increasing seat
belt use nationwide to 85 percent by the year 2000, building public-private
partnerships to educate the public about seat belts laws, encouraging
them to always buckle up, and increasing the enforcement of existing
occupant protection laws are more effectively supported through the
concept of ONE DOT.
STRATEGIES AND ACTIVITIES
Specific
activities promoting the ONE DOT initiative through the Buckle Up
America! campaign include:
- The
Saint Lawrence Seaway Development Corporation displays a Buckle
Up for Safety road sign at its visitor center site at the Eisenhower
Lock in Massena, New York
- The
Federal Aviation Administration has formed a partnership with
Delta Airlines, which encourages its passengers to buckle up on the
ground and in the air
- The United
States Coast Guard has partnered with Microsoft, who will feature
Vince and Larry© public service announcements on their website
- The
Federal Transit Administration and NHTSA have developed
Buckle Up America! posters to display on transit vehicles nationwide
- The
Federal Railroad Administration Office and the Burlington Northern
Santa Fe (BNSF) Railroad jointly developed a Buckle Up America!
campaign video targeting BNSF employees on the importance of using
seat belts
- The
Federal Highway Administration and the Office of Motor Carriers
received a Buckle Up America! award for achieving 95 percent
employee safety belt use
- The Research
and Special Programs Administration has placed Buckle Up America!
banners and posters throughout the Volpe Transportation System
in Cambridge, Massachusetts
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