Marion County Traffic Safety Partnership | INDIANA |
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Summer Enforcement Project
PROBLEM IDENTIFICATION
Marion County, Indiana is the largest urban area in the State, accounting for approximately 17
percent of the total population. Similar to most urban areas, the county has been experiencing a
growth in criminal activity, a serious concern to both the general public and the law enforcement
community. Summertime, in particular, marks a significant increase in crime, in addition to a
marked increase in alcohol-related and other traffic crashes. The increase in criminal activity,
coupled with limited police resources, has typically led to a transfer of law enforcement resources
from traffic patrol to anti-crime enforcement. In recent years, however, traffic patrol has proven
to be an effective tool in the reduction of criminal activity as well as reducing traffic violations
by "looking beyond the traffic ticket" in focus.
GOALS AND OBJECTIVES
The primary goal of the Summer Enforcement Project was to reduce traffic-related deaths and
injuries while demonstrating to local officials the positive effects of traffic patrols on criminal
enforcement. This goal would be met by:
Marion County Traffic Safety Partnership (cont'd)
STRATEGIES AND ACTIVITIES
Throughout the program, emphasis was placed on maintaining a multi-jurisdictional, cooperative
approach to traffic enforcement. The Marion County Sheriff's Department, three local police
departments, and the Indiana State Police participated in the following cooperative activities:
RESULTS
The 10-week summer enforcement campaign yielded very significant results:
arrests
The crime reduction benefits of traffic enforcement were clearly demonstrated as well during the
10-week period. Crime enforcement results include:
The public information component of the program, which was sponsored by K-Mart, NASCAR driver John Andretti and a local ad agency, was also successful. More than 47,000 drivers per day pass the traffic safety billboard developed for the campaign. Sponsored ads were also placed in eight daily newspapers, with a combined readership of 489,513. A local radio station ran a feature story on the program.