SOUTH CAROLINA
Buckle Down and Buckle Up

 

PROJECT CHARACTERISTICS PROGRAM AREA(S)
  Targets hard-to-reach/at risk population   Youth Programs
Occupant Protection
       
TYPE OF JURISDICTION    
  Multi-county    
       
TARGETED POPULATION(S) JURISDICTION SIZE
  High School Students   956,613


PROBLEM IDENTIFICATION
South Carolina motorists under the age of 21 typically experience a high rate of traffic crash fatalities, and head and spinal cord injuries resulting from their failure to observe the state's occupant protection and alcohol laws. In 1998, of 531 passenger car occupants killed in traffic crashes, 327 were unrestrained. Further, of a total 638 drivers fatally injured in motor vehicle crashes, 154 had a blood alcohol concentration (BAC) of 0.1 or greater. The under 21 age group represented the third highest group of drivers involved in traffic collisions with a probable cause of alcohol or drugs. Clearly, youthful drivers who combine alcohol and drugs, fail to use occupant protection devices, and then operate motor vehicles are at high risk for traffic crash injuries and fatalities.


GOALS AND OBJECTIVES
The Buckle Down and Buckle Up program was developed in 1996 by the Babcock Center, a private, non-profit agency, to prevent fatalities and significant head and spinal cord injuries, and to reduce the number of alcohol-related motor vehicle crashes experienced by youth under age 21. Objectives of the program are to:

  • Increase seat belt use by 5 percent among the student populations of 35 high schools in the counties of Aiken, Cherokee, Calhoun, Chesterfield, Fairfield, Kershaw, Lexington, Newberry, Orangeburg, Richland and Sumter
  • Support the employment of a part-time Project Specialist
  • Conduct a minimum of five training sessions per month on seat belt safety, and problems associated with impaired driving in the 35 designated public high schools
  • Influence 15,000 high school students in the 35 targeted high schools, with educational and motivational messages
  • Collect data before and after program presentations at targeted high schools, to determine the percentage of seat belt use at each school, and the impact of the program


STRATEGIES AND ACTIVITIES
The Babcock Center provides services to people with mental retardation, autism, head and spinal cord injuries. Although the agency is important in helping disabled people become more productive and independent, its primary mandate is to prevent or reduce the occurrence of these disabilities, where possible. As a result, Babcock Center staff created Buckle Down and Buckle Up to target the age group most at risk for head and spinal cord injuries resulting from motor vehicle use—drivers under 21

The Buckle Down and Buckle Up program targeted 35 high schools in eleven South Carolina counties, through the implementation of an educational and motivational program encouraging the use of safety belts and the avoidance of intoxicating substances while operating motor vehicles. Each school was provided with a ribbon tree display which included a sign with a message encouraging students to obey posted speed limits and avoid alcohol and drug use while driving. Signs were erected near a prominent tree on campus, and ribbons of varying colors were placed in the tree to represent the number of traffic fatalities in each school's county during the school year. This served as a visual reminder to students about the senselessness of traffic fatalities.


RESULTS
During 1999, the 35 schools participating in Buckle Down and Buckle Up increased seat belt usage by 11.6 percent. Evaluation forms were developed and delivered to principals at participating schools, with a request for feedback on the program's impact. A total of 25 of the 35 principals responded with overwhelmingly positive feedback for the program, requesting that Buckle Down and Buckle Up be presented annually at these schools.

There were 42 educational and motivational presentations conducted, with 24,174 students participating in the presentations. Of these participants, 13,092 students took the Buckle Down and Buckle Up Pledge, and became eligible for an incentive program in each school. A total of 350 students, 10 from each school, won one of three incentive prizes—savings bonds, personal compact disc players, or gasoline vouchers.

 

FUNDING
  Section 402:
Local:
$34,798
$11,600
CONTACT  
 

Ed Harmon, Project Director
South Carolina Department of Public Safety
Office of Highway Safety
300A Outlet Pointe Boulevard
Columbia, SC 29210
(803) 896–9971



NATIONAL HIGHWAY TRAFFIC SAFETY ADMINISTRATION

FALL 2000