Traffic Safety Digest  
Fall 2002
 
Project Characteristics
Targets Elementary School Children
Program Areas
Child Passenger Safety

Type of Jurisdiction
State

Targeted Population
Children ages 4-6

Jurisdiction Size
15,000

Funding
HI DOT:  $15,000
Other: $60,000
(Corporate sponsors, HI Dept. of Health)

Contact
Mickey Campaniello
Someone Special Foundation
1750 Kalakaua Ave.
Ste. 103, #3774
Honolulu, HI 96826
(808) 942-3786

Digest Listing


     

HAWAII
Someone Special Program


PROBLEM IDENTIFICATION

In 2000, 45.9 percent of toddlers were observed using child safety seats in Hawaii. Although the number has increased since 1997, when statistics were being kept, it still falls short in keeping toddlers safe. Most injuries and accidents are predictable and, therefore, preventable events. The recommended primary prevention strategy is to educate parents, teachers, and children about the importance of using child safety seats properly.

GOALS AND OBJECTIVES

The Someone Special program was created to increase the numbers of children properly restrained while riding in cars and increase pedestrian safety awareness. The objectives were to:

  • Educate children, parents, and teachers about the importance of using seatbelts, child safety seats, and booster seats;

  • Emphasize the importance of riding in the back seat of the car; and

  • Teach children to cross the street with an adult, as well as teach them when and how to use crosswalks.

STRATEGIES AND ACTIVITIES

The Someone Special program is an early childhood health and safety program for four to six year old children. It is a lively, 45-minute presentation that teaches children that they are special and that their bodies are special too. Concepts about good health and safety are taught through storytelling, magic, juggling, and active participation. Letters are sent out to schools informing them that the program is being offered.

A veteran health educator, Mickey Campaniello, conducts this state and national award-winning program. Educational materials, such as the Buckle-Up sticker, a parent’s brochure, and teacher’s activity book were developed to reinforce the concepts that are taught in the program. The material was developed by the Someone Special Foundation with the cooperation of the Hawaii Department of Transportation, public health professionals, and Emergency Medical Technicians (EMTs).

RESULTS

During 2001, the Someone Special program was presented at 225 schools throughout the state. Approximately 15,000 students and 700 teachers received stickers, brochures, and activity books.

The program has received recognition from the Honolulu City Council and the Hawaii State Legislature. It has also received several awards including the National Community Health Promotion Award, State Department of Health Community Promotion Award, and the Hawaii Children's Campaign Outstanding Organizational Advocate for Children and Youth.


   

 
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