Traffic Safety Digest - Spring 2002
OKLAHOMA
Backseat Buddies Program

PROJECT CHARACTERISTICS
Targets Hard-to-Reach/At-Risk Populations
PROGRAM AREA(S)
Occupant Protection
Child Passenger Safety
TYPE OF JURISDICTION
State
 
TARGETED POPULATION
Children Ages 0-8
JURISDICTION SIZE
71 % of state's population have access to a permanent fitting station for child seat checkups


PROBLEM IDENTIFICATION

Oklahoma continues to have a significant problem in child passenger safety restraint use. Surveys indicate that use rates range from 84.2 percent for infants and small children riding with a belted driver to 27.5 percent for the same group riding with an unbelted driver. In 1999, 61.5 percent of fatality victims age eight and under were not using any type of restraint system. Additionally, 359 children were injured when safety equipment was not in use. Misuse of safety equipment also contributes to deaths and injuries to small children each year. Less than one percent of the car seats checked by Emergency Medical Services Authority (EMSA) personnel in the past year were correctly installed. Moreover, many parents move children between four and eight years old to seat and shoulder belts far too soon.

GOALS AND OBJECTIVES

To address the problem of deaths and injuries to infants and small children, the EMSA developed the Child Safety Seat Training and Education Program in 2000. Its goal is to increase the use and proper use of child restraint systems within the EMSA service areas through the following objectives:

  • Train 95 percent of EMSA managers and 100 percent of new field personnel in the use and proper use of child passenger restraint systems. Train 20 percent of existing field personnel each year until all have received Child Passenger Safety (CPS) training;

  • Train at least one NHTSA certified instructor, and train six employees to the level of NHTSA-certified technicians during the first two program years;

  • Provide a fitting station where car seats can be checked daily by appointment in Oklahoma City and Tulsa;

  • Provide regularly scheduled car seat checkups at EMSA headquarters in both cities; and

  • Promote the program through partnerships with local media and speaking engagements.

STRATEGIES AND ACTIVITIES

EMSA medics see first hand every day the tragic effects of motor vehicle crashes. They also see the incredible life-saving benefits of wearing seat belts and placing children in child safety seats. The EMSA “Backseat Buddies” Program was specifically designed to use the existing personnel of the largest emergency medical services group in the State to provide education, training and hands-on experience to parents and caregivers of children eight and under. These activities were intended to promote safety belt usage among that same group:

  • Early in the project, partnerships were formed with local television stations (KWTV, CBS affiliate in Oklahoma City, and KJRH, NBC affiliate in Tulsa), as well as a major ice cream and dairy store chain (Braum’s). The television stations carried live shots from car seat checkups during local news segments. Braum’s passed out ice cream and coupons at the events, placed posters with program information and event schedules, and included promotional handouts in carry-out bags.

  • Nine Child Passenger Safety training classes were conducted for 238 EMSA personnel, including one 4-day NHTSA Certified Technician training class where ten employees reached technician status and one employee became a NHTSA certified instructor.

  • Between January and September 2001, over 2,900 seats were inspected at 36 regularly scheduled car seat checkups. EMSA also provided speakers, promoted passenger safety, distributed literature, and inspected car seats at 12 other Oklahoma City and Tulsa functions. During these events, there were only 21 car seats that were properly installed.

  • There were 2,383 seats distributed to low-income/high risk families, including 792 booster seats. Many caregivers were unaware that children should be placed in booster seats after they have outgrown their regular car seats.

  • In September, a local television station reported about how one little girl’s life may have been saved through the program. Within minutes of an EMSA paramedic properly installing her seat, the child was involved in a rollover crash that might have resulted in serious injury or death – instead she escaped completely unharmed.

RESULTS

Data are not yet available to measure the full impact of the EMSA Child Passenger Safety Training and Education Program. However, media coverage and support from community leaders has been very strong and responses to the car seat events indicate an increased awareness about traffic safety.

FUNDING
Section 405a: $176,298
Section 2003b: $73,702
CONTACT
Carol Williams
Program Coordinator
OK State Hwy Office
3223 N. Lincoln Blvd.
Oklahoma City, OK 73105
(405) 523-1572



National Highway Traffic Safety Administration

  SPRING 2002 

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