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PROBLEM IDENTIFICATIONIn Utah, the use rate for protective gear is lower than desired. This includes seat belts for youth and adults, and protective gear such as helmets in all appropriate applications (bicycling, motorcycling, horseback riding, skiing, etc.). GOALS AND OBJECTIVESThe goals of the Spirit of Safety program were to:
STRATEGIES AND ACTIVITIESIn a collaborative effort with the Salt Lake Olympic Committee (SLOC) and the six component “Healthier You 2002” program, the Spirit of Safety Program encouraged individuals to adopt a traffic safety behavior, such as wearing seat belts or a helmet in all appropriate activities. They also had to complete two additional activities from a list that included:
Participants were instructed to make a habit of the new behavior by doing it for 30 days. After the 30 days, participants were rewarded with an Olympic/Traffic Safety pin. The pin was a special recognition item as a part of the official Olympic organizational endorsement. |
RESULTSIn conjunction with other public health outreach efforts associated with the Winter Olympics, 300,000 brochures were distributed to provide information and encourage the desired safety related behavior. Once participants send in the self-certification form documenting the completion of the required safety activities, they will receive one pin from a limited edition collector set of Winter Olympic pins. |
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SPRING 2002 |