Traffic Safety Digest  
Winter 2003
 
Project Characteristics
State educational program
Program Areas
Child Passenger Safety

Type of Jurisdiction
State

Targeted Population
At-risk populations

Jurisdiction Size
4.4 Million
611,000 < 10 yrs old

Funding
Section 405: $363,821
Section 2003b: $129,120

Contact
William King or 
Janie Applegate
Child Safety Institute
Children's Hospital
1600 Seventh Ave., South
Birmingham, AL 35233 
(205) 939-9720

Digest Listing


     

ALABAMA
Safe Kids State Child Safety Initiative


PROBLEM IDENTIFICATION

Motor vehicle crashes (MVC) are the leading cause of death and serious injury for Alabama children. Over 2,700 children (under the age 10) sustain serious injury and 38 more die each year in motor vehicle crashes. The number of injuries and deaths due to MVCs in Alabama remained relatively constant over the last ten years of data collection. The lack of significant improvement in MVC-related morbidity and mortality is a direct reflection of low car seat usage statewide. Statewide car seat usage rates, previous to year 2000, have averaged below 60 percent. Furthermore, surveys have reported that among those car seats in use, over 90 percent were improperly installed, negating significant protective aspects of the car seat.

In 1999, Alabama Safe Kids and Children’s Hospital were awarded funds to develop a coordinated and sustained five-year effort for improving child passenger safety (CPS).

GOALS AND OBJECTIVES

The goals of the Alabama Safe Kids State Child Passenger Safety Initiative were to:

  • Develop child passenger safety educational materials, featuring state of the art understanding of proper car seat installation and selection based upon the age and size of the child passenger, suited for diverse populations;

  • Disseminate these educational materials and information through Alabama Safe Kids affiliates, agencies, organizations, health care providers, fire departments, law enforcement and regional Community Traffic Safety Program (CTSP) offices;

  • Build an infrastructure of child passenger safety NHTSA/AAA certified technicians and instructors located in rural and urban areas of need, to support local area checkup events, installation services and education;

  • Establish a network of permanent fitting stations serving urban and rural areas; and

  • Collaborate with other state agencies in support of promotional and educational efforts for the primary seat belt law of Alabama.

STRATEGIES AND ACTIVITIES

The project activities were initiated and coordinated by Alabama Safe Kids coalitions and affiliates and were administered by the Southeast Child Safety Institute of Children’s Health System in Birmingham.

  • Established a model hospital-based child passenger safety center to serve as the hub of data collection, advocacy, research, service and administration for the state initiative. The model included a marketing and educational component that facilitated research about the local area’s acceptance and impact of a potential primary seat belt law.
  • Child passenger safety became the priority focus area for Alabama Safe Kids, which marshaled support from coalitions and chapters in urban and rural areas of the state. Established a toll free service to help with checkup events, schedule permanent fitting station appointments, provide child passenger safety information and referrals.
  • A core group of NHTSA/AAA certified technicians and instructors promoted and provided child passenger safety training.
  • Provided guidelines for permanent fitting station to assist with creating of a network of permanent fitting sites.
  • A statewide advocacy and advisory group was established to promote and educate on the importance of primary seat belt enforcement. This group included ADECA, local area CTSP offices, Department of Public Safety and other state and private groups.

RESULTS

The work of Alabama Safe Kids State Child Passenger Safety Initiative combined with the 1999 primary seat belt enforcement posted the following results:

  • Trained and certified 378 individuals in child passenger safety.
  • 16 permanent fitting stations have been located throughout the state.
  • Car seat usage in Alabama has increased from 57.8 percent to 89 percent. In Jefferson County, the site of the local area educational and awareness media campaign, there was an increase from 60.5 percent to 88 percent.
  • Alabama child MVC injuries (for ages 10 and younger) decreased from 1,511 injuries to 1,290 injuries, representing a 14.6 percent decline. In Jefferson County, MVC injuries declined from 189 to 138 (26.9 percent).

    

 
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