 New
Esai
Morales
TV
Spots
—
Mother's
Keeper
View
TV
Spot
-
Mothers
Keeper
(English).
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will
need
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®
to
view
these
videos.
Ext.
Brooklyn
Street
-
Afternoon
Open
high
on
a
street
scene
from
outside
a
brownstone
apartment.
Looking
through
the
kitchen
window
we
see
a
woman
washing
dishes,
etc.
We
push
past
her
onto
her
young
son,
who
watches
her,
unnoticed.
By
the
look
on
his
face
we
can
see
he
is
up
to
something.
Int.
Apartment
Hallway
From
behind
the
Young
Boy
we
see
his
Mother
washing
dishes.
He
turns
around
cautiously
looking
over
his
shoulder
as
we
follow
him
down
the
hallway
into
his
Mother's
Bedroom.
CUT
TO:
Int.
Kitchen
-
Moments
Later
As
the
Young
Mother
dries
her
hands,
she
looks
around.
Not
finding
it
she
leaves.
CUT
TO:
Int.
Mother's
Bedroom
Young
Boy
looking
around
for
something
spots
his
mother's
purse
across
the
room.
He
heads
towards
it.
CUT
TO:
Int.
Hallway
The
Young
Mother
walks
down
the
hallway
towards
us.
She
suddenly
stops
cold.
CUT
TO:
Int.
Mother's
Bedroom
The
Young
Boy
rifles
through
his
Mother's
purse.
CUT
TO:
Int.
Hallway
Through
the
bedroom
mirror,
the
stunned
mother
watches
as
her
son
takes
something
out
of
her
purse.
She
recoils
at
the
sight
of
her
own
stealing
from
her.
Her
face
is
filled
with
emotion.
CUT
TO:
The
Young
Boy
as
he
hurries
out
of
the
bedroom
and
runs
into
his
Mother
who
stands
there
speechless.
She
grabs
him
and
pulls
him
towards
her.
Over
Young
Boy's
shoulder
we
see
his
Mother
reaching
behind
her
son
for
what
he's
taken.
Her
expression
quickly
changes
when
she
realizes
what
he
has
actually
taken
from
her
purse.
Boy
No
quiero
que
te
mueras
mama.
Close
up
on
the
Mother's
face.
Almost
teary
eyed
as
she
reaches
out
and
embraces
him.
A
crushed
pack
of
cigarettes
falls
from
her
hand.
Close
up
on
cigarettes
as
they
hit
the
floor.
A
man's
shoe
steps
on
the
pack.
Camera
booms
up,
revealing:
Esai
Morales
Como
nino,
hice
todo
lo
posible
para
que
mi
mama
dejara
de
fumar.
Y
al
fin,
ello
lo
hizo.
Gracias
mama,
te
amo.
FADE
TO
BLACK.
Fade
up
on
slogan
Quit
for
the
ones
you
love
Fade
up
below
slogan
Department
of
Health
and
Human
Services
Fade
up
below
department
of
Health
and
Human
Services
www.cdc.gov/tobacco
|
