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Smokeless NOT Harmless
 Smokeless NOT Harmless is a 5-minute video produced for the 3rd International Conference on Smokeless Tobacco, cosponsored by the National Cancer Institute, Centers for Disease Control and Prevention, and Centre for Tobacco Prevention in Sweden. The video looks back at the many tactics used to sell smokeless tobacco over the past century. Like a virus, smokeless tobacco marketing has spread around the world, from Venezuela to India, to Sweden, and beyond. Fortunately, counter-marketing efforts are giving young people the truth about these deadly, addictive products.
 View - Smokeless NOT Harmless
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Video Transcript
With the allure of freedom, ruggedness and the great outdoors many brands use the backdrop of western ideology to increase sales among potential consumers, it worked. By showing people hunting, fishing, and playing sports, the deceptive practitioners of the marketing machine learned how to reach people of every nationality and gender. They no longer relied on the addictive nature of tobacco to sell products, but instead struck at the basic fiber of human nature, the ego. With terms such as bolder, stronger and tougher, the industry used psychology to combat scientific truth about smokeless tobacco.
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