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National Center for Chronic Disease Prevention and Health Promotion -- Tobacco Information and Prevention Source (TIPS)

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Creating high-quality, effective advertising campaigns for tobacco use prevention can be time consuming and expensive. To save you this time and cost, CDC has licensed existing advertisements developed by more than 25 state health departments, nonprofit health organizations, and federal agencies.

These ads are available to you through the Media Campaign Resource Center for Tobacco Prevention and Control, which not only gives you access to these ads, but also can help you develop an ad campaign to use them effectively. We have hundreds of television, radio, print, and billboard ads in the Resource Center collection. Browse the MCRC Online Database for more information about these materials. The Resource Center Products page includes a description of our Media Campaign Resource Center Video Catalogs.

The What's New page provides information about a new ad package that can save you money on your next campaign.
 

We're Here to Help You

As part of our commitment to provide technical assistance and to help you with your selection of media materials, we have developed the Frequently Asked Questions brochure. Visit the Advertising on a Tight Budget page for low-cost advertising options.

In addition to providing you access to media campaign materials, the Resource Center also offers guidance and technical assistance on how to use the materials. Planning and executing a media campaign can be a complex process. The Resource Center can assist you in:

  • Choosing the best ads for your target audience and goal
  • Localizing and tagging advertising materials
  • Developing a media plan
  • Negotiating with ad representatives and media outlets
  • Publicizing your campaigns to other states and organizations

To get more information about the Media Campaign Resource Center, order materials, or recieve assistance in campaign development, contact:

CDC Office on Smoking and Health
Mail stop K-50
attn: Media Campaign Resource Center
4770 Buford Highway NE
Atlanta, GA, 30341-3717
Telephone (770) 488-5705, option 2
E-mail mcrc@cdc.gov

For other publication requests, general information about tobacco, or other inquiries, contact the Office on Smoking and Health at tobaccoinfo@cdc.gov or (770) 488-5705, option 3. Or call the automated voice/fax information system, at 1-800-CDC-1311.


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This page last reviewed June 18, 2004.

United States Department of Health and Human Services
Centers for Disease Control and Prevention
National Center for Chronic Disease Prevention and Health Promotion
Office on Smoking and Health