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National Center For Chronic Disease Prevention and Health Promotion | ||||||||
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Advertising in $ Millions | Adolescent Brand Preference | Adult Brand** Preference |
Marlboro ($75) | Marlboro (60.0%) | Marlboro (23.5%) |
Camel ($43) | Camel (13.3%) | Winston (6.7%) |
Newport ($35) | Newport (12.7%) | Newport (4.8%) |
Kool ($21) | Kool (1.2%) | Camel (3.9%) |
Winston ($17) | Winston (1.2%) | Salem (3.9%) |
Benson & Hedges ($4) | Salem (1.0%) | Kool (3.0%) |
Salem ($3) | Benson & Hedges (0.3%) | Benson & Hedges (2.5%) |
Privacy Policy | Accessibility TIPS Home | What's New | About Us | Site Map | Contact Us CDC Home | Search | Health Topics A-Z This page last reviewed April 11, 2003 United States
Department of Health and Human Services |