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Impact of Promotion of the Great
American Smokeout and Availability of Over-the-Counter Nicotine Medications, 1996
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The September 19, 1997, issue of the Centers for Disease
Control and Prevention’s (CDC) Morbidity and Mortality Weekly Report (MMWR)
contains the article "Impact of Promotion of the Great American Smokeout and
Availability of Over-the-Counter Nicotine Medications, 1996." Since 1977, The
American Cancer Society (ACS) has sponsored the annual Great American Smokeout
(GASO) to
encourage smokers to stop smoking for at least 24 hours. The new CDC study evaluates the
impact of a national 1996 GASO promotion to encourage quitting smoking that included paid
advertisements in magazines, newspapers, and television, which reached an estimated 122
million adults. The study found that the percentage of smokers who reported either
quitting or reducing smoking for one day, increased from 18 percent in 1995 to 26 percent
in 1996, possibly the direct result of the national GASO promotion.
Other findings of the study include:
- The 1996 GASO paid advertisements reached an estimated 122 million adults,
including 30 million smokers---nearly two of every three smokers in the United States.
- On the day of the 1996 GASO, 26% of smokers (an increase from 18% in 1995)
either quit or reduced their smoking for the day.
- In 1996, sales of nicotine medications increased by 11% over average sales
during the 4-week national GASO promotion; sales during the specific week of GASO
increased 30%.
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